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    Outdoor Sports Market Segments, Smart Devices More Popular

    2015/7/27 9:04:00 61

    BrandOutdoor SportsTrendLeisureMarketIndustry DataDemandExhibition

    Running software "NIKE+"

    "Obviously, running and skiing can be felt this year.

    brand

    Increased. "

    Chen Guohua, the outdoor official in Dujia, said that in the running area, the trend of intelligent equipment in outdoor equipment can be clearly perceived. "This means that running starts to break away from sports and leisure areas, and becomes a market segment of outdoor sports, and begins to emphasize intelligent devices."

    He also said that China's enthusiasm for bidding for the 2022 Winter Olympics is also directly reflected.

    Exhibition

    The brand of ice and snow sports has greatly improved.

    In addition to smart bracelet, the exhibition also appeared smart hat.

    From the appearance, smart hat and common sun hat are very similar, but when users wear hat, they can monitor in real time. Users can see many information about their heart rate, pace, calories consumed and walking mileage in the process of movement.

    Ding Siquan, director of running, said that nearly two years of domestic running.

    market

    The explosive growth of domestic and foreign professional running goods brands began to enter the market.

    Yes

    data

    It showed that the number of runners in the United States increased by about 12%, while China's growth rate reached 59%-60%.

    "As an early development professional running equipment manufacturers, in the area can be concentrated with other equipment display, convenient runners to in-depth understanding of clothing equipment, but also allow exhibitors to understand the public's demand for products."


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