How To Realize The Pformation Of Shenzhen Garment Industry And Realize The Whole Industry Chain Marketing

Shenzhen's famous local fashion brands

Recently, "no boundaries" was held at the headquarters of the big wave garment industry base.

The design of new products and new fashion elements has not only been recognized by the authority of the industry, but also attracted the attention of many franchisees across the country.

Innovation guides garment industry pformation

Zhao Huizhou, founder and chief designer of Yi Hui, said in an interview with this newspaper that "boundless" carries the understanding from design creativity to the New Oriental heritage and spirit, from the conflict between freedom and attitude to art and culture. "Innovation is the core driving force to guide the pformation and future development of the garment industry."

Without innovation, you will die.

As the earliest local clothing enterprise in Shenzhen, the early art fair is relatively quiet. Many people think that APEC's design invitation is the pformation node of Yi Hui, but in fact, Yi Hui Hui has never stopped making innovations in the way of design and enterprise development.

The perfect demonstration of "boundless" is the best proof.

Take the road of multi brand development

Shenzhen

Zeng Tai, general manager of marketing center, told reporters in the interview that the Ai Ai, founded in 1998, successfully completed the road of pformation from 2007 to 2009. From "Xiao Shu" to "Zhong Shu", although it redefined the age orientation of customers, it always insisted on the "French elegance" style. "No denying that the market positioning is quite narrow in many garment enterprises, but the total customer group is subdivided, and the customer volume is still huge. When we do a good job in brand and design, there is a continuous loss of new customers."

AI fell in love with Zhou Gang's conclusion for half a year, and the internal announcement has increased by 30% over the same period. "The company has been following the development of professional managers for many years, and we are paying more attention to the market."

In recent years, the new "Hui" brand has also increased year by year. "The road of brand expansion is the only way for the development of enterprises. It is the most important thing for the enterprise to develop the enterprise in order to ensure the market share."

Zhou Sheng, chairman of Yi Hui fashion group, said in an interview.

Industry development needs adversity.

Following the trend of "Internet +", AI has decided to join the 220 National chain stores.

Online operation.

Zeng Tai has always believed that the physical store is the fundamental and the customer level is different. The customers who buy AI love must have strong fitting experience and brand service needs.

"We will try some new models and Thinking on line, but we will never fight the price war, and we will never let customers feel that they are" buying losses ".

Although the electricity supplier has never been seen as a market threat, the domestic luxury clothing brands abroad still have a certain impact. "How to seize opportunities in the challenges is the development and thinking of AI's next step."

And the New Oriental spirit of Yi Hui Hui is also seeking support from the uniqueness of the brand, combining the brand with the cultural precipitation, and integrating the heavy cultural bearing and the innovative posture of fashion to break through in the saturation of the industry.