BELLE Brand This Year Will Slow Down The Retail Market Is Not Optimistic.

The slowdown in the overall economy, the increasingly fierce competition between the entity store and the electricity supplier, and the increase in labor costs will impose heavy pressure on Chinese retailers. Some businesses will also fall into price wars, which will directly damage the profit margins of the companies.

In 2012, BELLE CEO Sheng Bai pepper once said that BELLE had already passed the most difficult period, and the worst time for group sales was over.

At present it seems that

It's not so optimistic.

BELLE is a sport.

Of

It includes Nike, Adidas, Puma and CONVERSE, and is also the largest shoe retailer in China.

The company's annual report shows that net profit rose to 4 billion 760 million yuan (US $767 million) from 4 billion 400 million yuan in the same period last year for the 12 months ended February.

Exceeding the average market expectation of 4 billion 540 million yuan.

This year, the company's revenue rose from 36 billion 700 million yuan last year to 40 billion yuan, or nearly 9%.

Company CEO Sheng Bai Jiao said, "in the future, in the field of sports apparel business, the pace of opening new stores will be relatively slow, which also reflects that we will have a more cautious attitude in channel selection."

In the first 14 months of February 2014, the company reported a profit of 5 billion 160 million yuan and a revenue of 43 billion yuan.

Nike and Adidas account for about 87% of the turnover of the company's sports apparel business.

The overall sports apparel business accounts for about 42% of the total revenue.

In March this year, BELLE released its fourth quarter earnings report as of February, showing a 4.2% decline in the same store's sales, while the same store's sports apparel business grew by 10.9%.

As of February 2015, the number of outlets in mainland China BELLE reached 20557, including 14128 shoe stores and 6429 stores.

Decoration shop.

By the end of last year, the total number of shoes and sportswear shops in the company was 19177.

So far this year, BELLE

Up 17%; Hongkong's Hang Seng Index rose 18%.

Earlier, BELLE's cooperation with Tmall mall was hyped up by the market. According to the finance and social news agency, BELLE (01880-HK) and Alibaba Tmall store earlier.

The stock price rose more than 10%, and the group chief executive Sheng Bai Jiao was very helpless. He said he did not know why he was so hyped up to 10 billion 600 million of the stock market value in one day, alerting the stock exchange to call twice, and said that the market speculation "strategic cooperation" was too much room for imagination.

As for the Baroque acquired by the company, its development has been better than expected, and it has been successful in turning losses into profits in three months. Now it has been stationed in thirteen cities in the mainland, and it is expected to speed up its development in the future.

With regard to the impact of the mainland's tariff reduction on the company, Sheng Bai said that the production of the company was mainly in the mainland and Southeast Asia.