Lining Released Parity Of Intelligent Running Shoes And Nike To Compete For Which Market Is Strong?

For the completion of the announced adjustment, the expected profit.

The company's primary task is to sell more shoes.

Now, Lining wants to sell as low as 199 yuan.

Now.

In July 15th, Lining United.

The eco chain company, Hua Mei technology, has released two smart running shoes: Rung's runjun and the red rabbit facing the general public, priced at 399 yuan and 199 yuan respectively.

These two running shoes are built with the "smart core" module developed by the millet Bracelet manufacturer, which is a variant version of the millet Bracelet "rice grain". The chip is installed in the corresponding position of the sole, similar in form.

Nike+.

With the APP of millet sports, Hua Mei smart core can provide running time, speed, step count, GPS path and calories consumption.

Running shoes can also detect running points and remind them in time to protect runners and prevent running injuries.

Huang Wang, founder of Hua Mei technology, said the two intelligent running shoes were equipped with a military motion sensor chip, which can be used without charge during the use cycle. The waterproof level reaches IP7 level, and it can withstand human body weight or impact within 150 kilograms.

Nike, the first intelligent device provider, laid off its Fuel Band last year for its wearable device market, hoping to withdraw from the wearable device market.

And the user experience is not perfect and the price of thousands of Yuan directly affects the intelligent running shoes for the mainstream crowd.

199 yuan up and down is domestic.

The largest selling price range in products.

Lining himself also declared that "every consumer can easily enter the age of intelligent running".

Before Lining's cheap running shoes, Anta's 399 yuan National Star shoes also adopted a parity strategy similar to that of millet, which sold nearly 100 thousand pairs in 2013.

The cooperation between Lining and millet is not just about the similarity of price strategy.

Millet is well known for its consumption psychology in the Internet age. Hua Mei technology is the only company focusing on Intelligent wearable products in the ecological chain of millet. Its launch of millet bracelet has exceeded 1 million sales in 3 months after listing.

In March this year's performance conference, Lining specifically proposed to adapt to the new trend of consumption in the Internet age.

Lining, general manager of the running Department of Ceng Xiang, thinks that the introduction of intelligent running shoes is an important step in the pformation of the company and embracing new technologies and new business models.

In the sale of intelligent running shoes, Lining first used the O2O sales mode of "offline experience online purchase". Since July 20th, consumers can receive professional guidance in thousands of Lining shops nationwide, experience Lining's intelligent running shoes and purchase orders, and then send them by electronic business.

After Tmall's debut, the product will be sold by Lining's official website, Tmall Tmall flagship store, Lining Jingdong flagship store and Xiaomi network.

The use of new technology and new marketing methods to attract consumers in the Internet age is still welcomed by the capital market. In March this year, after the announcement of the cooperation between the two sides, Lining shares rose 6.6% in the afternoon to a new high in two months. By the end of July 15th, Lining shares Rose 1.18%, while Anta, PEAK, BELLE and other footwear companies had a slight drop in share prices.