Changing The Production Mode, 300 Merchants Go To Pick Up The "Electricity Supplier".
Recently, Fuyuan Sijiqing clothing city Ali business school training class officially opened, nearly 300 merchants to pick up the "electricity supplier".
As an important project of establishing e-commerce demonstration town in Shaxi Town,
Fuyuan Sijiqing clothing City
It has planned to build an e-commerce service center from 5 to 8 layers, and now there are nearly 200 home appliances and supporting enterprises.
According to statistics, by the end of May, there were 2472 garment manufacturers in Shaxi, an increase of 124 over 2014.
Blueprint, six strategies to promote pformation
In the background of the "Internet +" wave sweeping across the country, all regional economies are seeking to pform traditional industries with new technologies and new models, and inject new vitality into the economic take-off.
As China's leisure clothing capital, Shaxi town's exploration of garment industry pformation has gone even earlier.
As early as April 2014, Shaxi town has been approved to create the first "e-commerce demonstration town" in Zhongshan, and integrated e-commerce into the overall planning of economic construction, making it an important starting point for the pformation and upgrading of traditional industries.
In the "123456" development strategy plan introduced by Shaxi Town, the deep integration of Internet and clothing industry has also been expounded and directed.
Against the background of the severe export situation, it is an important way to solve the development dilemma of the traditional garment industry by leveraging "Internet +", and it is also the common choice of many enterprises in Shaxi.
To this end, Shaxi town actively set up the "Shaxi electricity supplier school", popularizing Internet thinking in a comprehensive way, and vigorously promoting the construction of key e-commerce projects, and launched the "Shaxi fashion creative city" in China.
Electronic Commerce
Industrial Park, Fuyuan Sijiqing clothing city, Huilong electronic commerce center and other projects, the total investment amounted to more than 2 billion yuan.
Take Fuyuan Sijiqing clothing city as an example, the project has planned 5 to 8 tier construction of e-commerce service center, hoping to build two sets of e-commerce talents incubator and business base.
It is understood that there are nearly 200 household appliances and supporting enterprises stationed.
The fashion creative city e-commerce Industrial Park is located in the central area of Shaxi town. The main body will establish several public service platforms, including the 4 major functional layout, including the electricity supplier center, the textile and garment Institute, the fashion design center and the fashion publishing center, covering 9 major service functions such as "three innovation" (entrepreneurship, innovation, creativity) base, and talent training base.
Activation power, industrial agglomeration is more obvious.
As a leading electricity supplier in Shaxi, Shaxi Tien Yu Garments Co., Ltd. set up a separate electricity supplier company as early as 2013. Its profit in the first year was 3 times higher than that of the previous year.
With the strong support of the government of Shaxi, the tide of "Internet +" garment industry is accelerating, and many famous brands including Tian Yu clothing have been hatched.
E-commerce brand
。
According to statistics, at present, more than 35% enterprises in Shaxi town have set up network sales channels, and there are more than 3800 e-commerce sales outlets in the whole town, which are distributed on Tmall, Jingdong, and 1 stores.
Among them, there are 1800 online brand stores, more than 2000 ordinary stores, and online sales of around 1 billion 500 million yuan.
Accelerating the pformation of production mode will also inject new vitality into the economy of Shaxi as a whole.
According to statistics, from 1 to May this year, Shaxi added an industrial added value of 1 billion 640 million yuan, an increase of 9.1%; the total retail sales of social consumer goods amounted to 1 billion 450 million yuan, an increase of 14.8%; fixed assets investment reached 1 billion 670 million yuan, an increase of 7.6%, of which third industrial investment amounted to 1 billion 510 million yuan, an increase of 10.3%.
By the end of May, there were 3644 industrial enterprises in Shaxi, an increase of 164 over 2014.
There are 2472 garment manufacturers in the town, 124 more than in 2014, and the agglomeration effect of garment industry is more obvious.
It is worth mentioning that, closely following the current cross-border electricity supplier boom, in recent years, Shaxi's cross-border e-commerce has also made new breakthroughs. At present, the town has more than 80 enterprises relying on the third party platform to engage in cross-border e-commerce business.
In the planning of Shaxi Town, the sales volume of clothing products in the whole town will exceed 3 billion yuan by 2016, and then 1 to 2 garment brand enterprises with annual sales volume of over 50 million yuan will be cultivated, and the 2 3 e-commerce projects will be completed.
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