Home Textiles "Gift" Trend Is Obvious That The Network Is No Longer The Main Channel.

Many fashion designers have switched to "home textile design", a large number of international fashion clothes. brand China's home textile industry is trying hard to catch up with the fashion industry.

　 "Gift" trend obvious

Compared with such products as cigarettes, alcohol and digital products, the "gift" of home textiles is much more late. However, the speed of development is quite fast. Nowadays, home textile gifts have been widely used in various business activities as gifts and promotions. Shopping malls, business meetings, employee benefits often send some exquisite bedding sets, silk quilts, etc., so that the recipient feels very considerate.

It should not be overlooked that home textile products, as "household soft decoration" products, are bound together with furniture, household goods, building materials, real estate and so on. A large number of home stores began selling Home textiles The product has formed the situation of buying furniture, delivering bed products, making bed and bed products together.

"At present, sales of home textile gifts have accounted for 20%-30% of the sales of gift companies." According to a survey report of the National Federation of industry and Commerce gifts society in 2010, the total sales volume of the gift market has reached 890 billion by the end of 2009, of which 28% of textiles are sold. Experts predict that in the next 10 years, home textiles consumer market The annual growth rate will not be less than 20%. It can be predicted that the trend of home textile gifts will become more apparent.

Network is not the main channel

Many people talk about emerging market channels, the first reaction is the network. In fact, in the past few years, although many home textile enterprises have launched their own e-commerce network brands or designed specialized e-business departments to build network channels (for example, both Luo Lai and fuanna have their own network product brands), more home textile enterprises only use e-commerce as a supplement to stores and shopping malls. The industry is also offering brands such as "fan Kai Cheng", which are the main channel of the Internet.

"Home textile products have more potential to sell online than clothing." Experts believe that, first of all, the size of clothing requirements are very strict, but for home textiles products, because basically are standardized specifications, even if the size is slightly different, it will not appear to be unable to use. Secondly, the most important thing of clothing consumption is "try on experience". After all, good-looking does not mean that it is appropriate to wear. However, the experience of home textile consumption mainly comes from the overall layout of the store or counters and the feel of the product. Thirdly, from the way of display, compared with the physical clothing store, "only Chen Li has". Sale "Home textile terminal is subject to business area and sample size, and many products can be selected by consumers in the album (or network display).