Footwear, Raw Materials, Electricity Suppliers, "Licensing" To Pform Traditional Industries

In fact, their "touch net" road is not smooth: they have more inherent thinking burden than the brand of e-commerce, and are less famous than traditional brand enterprises, and the difficulty of pformation is the most difficult.

Only when we establish our tonality and clear direction can we have hope.

Raw materials enterprises electric business "create brand"

A few days ago, the brand of "Dexin people" of Quanzhou Dexin Weaving Co., Ltd. launched a "26 degree lazy blanket" for the summer "26 degree" environmental protection index.

"We started the pformation three years ago, using the e-commerce platform to launch its own brand products, so that the funds can be quicker."

Zheng Rong, general manager of the company, told reporters that he had been in the business of knitted fabric suppliers for nearly 20 years, and insisted that he had known all over Quanzhou and the whole country for the first 10 years.

Opportunities for cooperation, but in the past 10 years, the cost is rising, and the only drop is the price.

Under the competition of white hot competition, the profit is less and less, plus the influence of economic weakness and overproduction of shoes and clothing, the order that is hard to get is a Bibi's IOUs.

To this end, Zheng Rong chose to pform from the baby's infancy to the young child's cloak and to all kinds of blankets that adult men and women can wear. The mature product line of traditional industries has also made the online products of Dexin weaving widely applicable to people.

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"This product is relatively small, it needs to pay a lot of consumer education costs."

Zheng Rong is very clear about the pros and cons of his products. The good thing is that the product competition is small and the space is big. The bad reputation is that the brand's popularity is not high, and the sales volume is very difficult to pull up.

He has set up an electric business team of more than 20 people, in addition to proprietary products, he joined Singapore's well-known T-shirt group custom manufacturer, and became a distributor of domestic e-commerce channels.

The design elements are added to the shirt to meet the needs of the tour group, enterprises, schools and other groups.

"We have shops on Tmall, Jingdong and many other platforms. Sales of lazy blanket can not be pushed in the short term, but the business of team tailored sweaters is easier to get large orders."

Zheng Rong said.

The pformation of electricity supplier by raw material enterprises is not just a Dexin weaving company.

Last year, the brand of "three week" (Fujian) Plastic Co., Ltd was officially launched on Tmall eight. After four months of promotion, its sales volume has ranked third in Tmall among similar products.

"Week eight" is a new brand developed last year, specializing in the production and sale of floor mats.

With the help of the current hot business channel, we hope to quickly seize the market.

After four months on the line, I received good results, so I have great confidence in it and I hope to win the first place this year.

Three Sida (Fujian) Plastic Co., Ltd. executive vice president Ding Zhiwei said.

He said that in order to do a good job in e-commerce channels, the company invited Tmall to do it exclusively.

The professional team conducts market research to understand the market share, sales volume and product popularity of the relevant business operators, and then promotes the combination of the advantages of their own products.

Internet thinking to pform traditional industries

From the formation of the electronic business team, personally asked.

In the process, Zheng Rong began to realize that the so-called "e-business" does not necessarily replace the traditional industries in form, but rather fundamentally reconstructs and rebuilds the traditional industries.

This trend is irresistible.

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"I get up at six every morning and spend at least 1.5 hours browsing the new information in the business circle with my mobile phone."

Zheng Rong told reporters that it is really not easy to make an electronic business, and the information is everywhere. If we want to discriminate, we need to constantly learn the brain and consciousness.

He believes that if you want to do well in the electricity supplier, you must first understand the rules of the electricity supplier's game. First of all, even though the temples are already whitening, he goes to Taobao university to study with the post-80s generation or even the post-90s generation.

"In the world of electric business, it's not age based heroes. The key is whether you have a good learning attitude and whether you can bring up a good business model or good performance."

Zheng Rong said he was still not satisfied with the slogan of the "blanket that could be worn" and felt that he was still not straightforward enough to understand, "no best but better". He hoped that his traditional industry brain could speed up switching to the Internet channel of the electricity supplier.

Ding Zhiwei also said that the biggest impact of e-commerce on traditional retail is reflected in the mode of thinking.

"The core of the electricity supplier is to have the Internet thinking, that is, open, pparent and sharing, and use this thinking to break the existing and rigid interest pattern, and establish a direct and efficient communication channel between suppliers and customers."

And closer to the electricity supplier, Ding Zhiwei will find himself as a supplier of raw materials in the Internet age has become increasingly prominent, the situation is suddenly clear.

"In the past, we belonged to raw material suppliers, and there were no products directly facing end customers. Therefore, when we were making Tmall, we chose the high-end products and finished products as the main products. We made use of the advantages of these products with higher added value and made a small number of models with higher profits."

Ding Zhiwei said that the quantity of large quantities of products is often not high profit, while the high-end products are few but high profits.

"Plus some products can be produced by other manufacturers, but also requires us to produce products that others can not do, and have their own advantages."

In Zheng Rong's view, whether suppliers or electric providers, the value of their existence is to satisfy consumers.

The essence is commodity and service.

"When I used to be a traditional fabric supplier, I insisted that I saw the hope. Now the pformation of the electricity supplier is following the hope.

Transformation is not easy, and learning and doing.

Zheng Rong laughed over the changes over the years.