Speed Up The Internet + The Whole Industry Chain, And Focus On The Cut In Path.

Accelerate the construction of the "Internet +" clothing industry chain

In the two quarter of 2015,

Stable operation slowed down.

Under the new situation, the entire garment industry should accelerate the pformation of the "Internet +" partial test to the whole industry chain.

The report on the prosperity index of the apparel industry shows that in the two quarter, the prosperity index of the apparel industry was 96, down 0.5 points from the previous quarter.

In recent years, the overall operation of China's garment industry has slowed down, and it has become a common understanding to further speed up the pformation and upgrading of industries. Besides the establishment of "concentrating" attitude, it also needs the path of "professional" choice and implementation.

The State Council and functional departments issued the guidance on actively promoting the "Internet + action" and "made in China 2025".

These documents clarify the path of pformation.

Action is the most concise expression.

Through the integration of "two technologies", new facilities, new elements, new technologies, new organizations and new efficiency will be adopted to enhance innovation and productivity and achieve pformation and upgrading.

Domestic garment enterprises should have confidence in the pformation and upgrading through "Internet +" action.

Nowadays, "Internet +" has been gradually reduced from the general technology to the infrastructure, which is the important information infrastructure of modern society. It promotes significant changes in production and life.

We should fully realize that Internet + achieves the more pparent, altruistic and more focused on responsibility and experience by connecting and merging.

As a result, the garment industry should speed up the pformation of the "Internet +" partial test water to the whole industry chain.

The clothing industry already has the success case of "Internet +" partial test water.

Our country

The industry channel links, such as Han Du Yi house, C2M's red collar cool, designer's platform LIKEME (impression share) and so on, practiced "Internet +" from different industrial chain links, and achieved remarkable results, laying the foundation for the "Internet +" action of the apparel industry's whole industry chain.

At the same time, a number of platform based enterprises and models based on "Internet +" have also been highlighted.

Although these cases are not perfect at present, this is the direction for the industry to continue its efforts.

The garment industry must speed up the comprehensive promotion of the "Internet +" whole industrial chain.

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Comprehensive promotion not only refers to the links of R & D, production, processing and marketing, but also includes the construction of new infrastructure, new production factors and new division of labor system.

In particular, changes in the organizational system of industrial enterprises include the cloud of organizational structure, the opening of organizational boundaries, and the small scale of organizational scale.

Clothing enterprises should combine their own characteristics to determine the implementation of the "Internet +" entry point.

Undoubtedly, the implementation of "Internet +" action is a very large system for specific enterprises, and no enterprise, including a large company, can not and should not be exhaustive.

No matter what type of enterprise, it is not only a single consumer but a group behavior consumer. The value of brand is not limited to quality, service and experience, but the value of "interaction"; time is the core element of business competition; consumers become the main promoter of innovation activities.

Therefore, clothing enterprises must choose paths and adjust strategies in light of the social phenomena of "Internet +" era, and create new products, new technologies, new formats, new models and new organizations.

In addition, governments and trade associations at all levels should coordinate and coordinate to create a good environment for industrial enterprises to "Internet +" action.