Is It Necessary For Shopping Centers To Recruit Main Stores?

The concept of main store originated from the United States, and English is ANCHOR.

What does it mean? It's the anchor of a ship.

A ship is floating without anchor, and with anchor it can stabilize the ship and fix its position.

If there is no main store in a shopping mall, the location of the shopping mall will not work.

Whether there is a main store or not, the first question facing the shopping center is what you want to do. What do you want to accomplish? What do you want to do to achieve this goal? Simply consider whether there is a main store or not. In fact, there is no law that the shopping center must have a main store.

In view of this problem, we can look at this problem from several aspects.

1, what is the main store?

In the conventional sense, it is a store that can bring a large number of people to commercial projects. Its characteristics are: large scale and high visibility.

The main shops are often referred to as "anchor shops" or core tenants.

Because it plays a very important role in the shopping center's entire passenger flow and brand guidance, making the whole shopping center stable development has played a very good role.

2. Analysis of advantages and disadvantages of main stores

The advantage and disadvantage of the main store is very obvious.

In the process of designing and inviting merchants, there are also many problems for commercial project agents.

How to balance the risks and benefits of project management is the first consideration for the majority of commercial projects.

(1) five advantages of main store

First, the ability to collect passengers is strong.

Because the main store itself is a good brand.

A key factor.

The second point is good brand image.

The main store itself is very mature and has a good brand image. It also plays a great role in enhancing the image of commercial real estate.

The third point is business stability.

After the main shops are stationed, they can hold long-term holdings or lease sales, so that the operation of commercial real estate can be attacked and retreated.

The fourth point is popularity driven.

The main store has a clear driving effect on some small businesses and brands, and this is the main reason why it is called the main store.

Fifth, the advertising effect is strong.

The main store itself has a strong advertising effect, whether it is its own brand pulling or its own ability to collect customers, as well as its own delivery.

High advertising has strong advertising effect on commercial real estate projects.

(2) four disadvantages

First, the rental value is low.

The main store's demand for commercial real estate price is very low, which is equivalent to a "bone" in the commercial real estate operation. Often the real estate business chooses the "bone" to get the future "meat", like Cao Cao's chicken ribs.

The second point is exclusiveness.

The entry of main stores often involves harsh terms, such as exclusionary clauses, which are encountered by all commercial real estate developers.

For example, when Carrefour is stationed, there will be no supermarket to enter. After Gome enters, it will no longer need Suning Appliance and Dazhong electrical appliances to enter. This actually gives you a restriction.

Third, running in is difficult.

Because the management of the main store is very mature, it is very difficult to integrate into the whole commercial real estate project management in the late stage of operation, because it has its own personality and its own management mode. In fact, your overall operation, especially in the later stage of operation, is much more difficult for the two sides to match, and the operation requirements for late managers are relatively high.

Fourth, there are many restrictions.

To deal with the main shops, we have to guard against the risks of the law. The more mature main shops, such as WAL-MART, Carrefour, Metro, including our national electrical appliances, this mature shopping mall lease contract is very thick, there are hundreds of clauses to restrict developers, to make room for its own business.

In this regard, if some commitments of the real estate developers, including some of the terms of the contract, fail to meet the requirements, then these big main shops will often use legal means to seek justice from you.