"Yuhang Home Textile" Leveraged "Internet +" Transformation And Upgrading

With the weakening of traditional convention and Exhibition trading functions, in fact, under the background of "Internet +", organizers of the exhibition tend to think about how to serve themselves better. Exhibitor It will not stay in the traditional display mode that is dominated by the offline. It will integrate online and offline through Internet technology.

This is the case. On the afternoon of July 21st, the Yuhang Home Textile Industry Association, the China International Trade Promotion Committee and the Beijing excellent exhibition international home textile exhibition Co., Ltd. jointly held the "2015 China International Home Textiles and accessories (Qiu Dong) Fair" APP application training seminar at the imperial office of Yuhang building, with more than 140 representatives from the enterprises participating in the study.

This let Yuhang Home textile enterprises use China International Home Textile Exhibition APP It is one of the platforms that the association leveraged the international exhibition to promote the Internet to embrace the traditional textile industry in Yuhang.

China International Home Textile Exhibition APP, for exhibitors and purchasers before the exhibition, in the middle and later stages, can use the home textile exhibition App to understand the industry dynamics, understand business trends, meet business partners, interactive data acquisition, participation in activities, etc. With the advantage of China international home textile exhibition as an international platform, we will use the power of the Internet to help enterprises develop new network marketing and promotion, so as to achieve the purpose of publicizing the corporate image and brand, enhance the visibility of enterprises, and publicize the regional brand image of Yuhang home textile industry cluster.

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With the improvement of living standards, pan 90 consumers are becoming more and more aware of the design and fashion of children's clothing habits. Fashionable children's wear is bringing new growth in children's wear market. The 2015 CBME Cool Kids Fashion Shanghai fashion children's Wear Exhibition (2015 Cool Kids Fashion Shanghai) landed again at Shanghai New International Expo Center. 5000 square meters of exclusive exhibition space ushered in 18 countries (regions) 67 fashion children's clothing brand.

The business elite of department stores, shopping centers and commercial real estate, as well as agents, franchisees, fashion buyers, designers and media, come to the spot to exchange face-to-face with the brand, and grasp the trend of children's wear through the series activities such as trend forums, children's wear design competition, fashion design show, children's fashion show, children's wear Museum and so on.

"Many of the world's clothing brands are expanding into children's clothing. This year, we bring happy, fresh, rebellious, but not too much fashionable children's clothing to the booming Chinese children's wear market," said Gal La Calaf, sales manager of Spain clothing brand Desigual China.

2015 the CBME China baby pregnancy Industry Development Symposium released the 2015 CBME China baby and baby industry survey report for the first time, and with Kantar Retail, Nelson and other authoritative institutions and senior pregnant women experts in the keynote speech of Shanghai Himalaya Center Grand View stage to explain the industrial development trend and share the actual business intelligence results through the keynote speech of leading the industry development. 2015 CBME China adheres to the strategy of "bringing in and going out", helps to understand the Chinese market for overseas brands through international symposium, helps them understand China's baby industry and consumer needs, and prepares to enter the Chinese market. At the exhibition site, the 2015 CBME symposium also discussed several hot topics in the field of commercial real estate, purchasing and management, and digital marketing through a number of keynote speeches and forums.

At the exhibition site, we will join hands to carry out charity sales activities to protect children from stars, so that more businesses and individuals can join the ranks of caring for children with autism.

In 2015, it was also the 15th anniversary of CBME China. Through the 15th anniversary exhibition area and the theme of "thank you and wonderful colleagues", the organizers demonstrated the 15 years of common development and changes of CBME and industry. Gong Kangkang, general manager of China (Hangzhou), said: "after 15 years of precipitation and growth, CBME China has become the largest and most professional baby show in the world. Thank you for your support and assistance to CBME. In 2016, CBME China will be held for the first time in Hongqiao National Convention and Exhibition Center in Shanghai. We also hope that in the next 15 years, we will work together to create a brilliant future.

In addition to Jingdong, Su Ninghong children, Yintai business group, Huarun Wanjia, Wuming, Huashi pharmacy and other large domestic buyers from different fields, many famous international procurement such as windeln.de (Germany), West pine house (Japan), El Corte Ingles (Spain), GOLDEN SHIELD SDN BHD (Malaysia) have also appeared in 2015 CBME China. Winnie Lim, deputy manager of GOLDEN SHIELD SDN BHD, said: "customers in Malaysia now need products with high quality and reasonable price. The products made in China have made great progress in quality. We have come to CBME China to recognize new products and suppliers."

At present, the development of infant and child industry has been developing rapidly in the commercial real estate field. The 2015 CBME China organization has formed an elite visiting group from 70 shopping centers including Yintai, gang Hui, Jin Ying, Wangfujing, Parkson, and department stores, to help you visit the highlights area more effectively and to connect with new brands outside the sea. Jia Min, director of investment management of Yintai business group, said: "the consumption potential of the pregnancy baby market is worth digging. We will look for more partners in the commercial real estate market."