UNIQLO Disney Deepened Cooperation And Opened Concept Store At The End Of September
August 3rd, Japan's famous clothing brand
UNIQLO
(UNIQLO) announced that it is about to launch a global partnership with Walt Disney Company on the theme of MAGIC FOR ALL.
This will add Disney's novelty to LifeWear of UNIQLO, and will launch exclusive design series of innovative products, create a special concept store, and provide a new interactive experience between store and online consumption.
The cooperation between UNIQLO and Disney began in 2009. It launched the UT (UNIQLO T-shirt) series with the iconic Disney role, such as Mickey and Minnie, and is popular in the world.
Through the MAGIC FOR ALL project, the cooperation products of the two sides will surpass the previous UT and the series of Wei Yi coat. UNIQLO will launch new LifeWear products from Disney this autumn, including the senior light down garments, the fleece series, flannel shirts, umbrellas and plush toys.
The theme of this cooperative product is classic.
Mickey
Besides Minnie, it has also extended to a series of works including star wars, Toy Story of Pixar Animation Studios, the Avenger's alliance and Disney's ice and snow adventure.
It is reported that MAGIC FOR ALL will meet with consumers around the world for the first time at Disney D23 2015.
The Disney D23 exhibition is the largest Disney fan event in the world. The exhibition will be held in from August 14th to 16th in Anaheim, California.
UNIQLO will be unveiled as the official clothing partner of the D23 exhibition.
Meanwhile, according to the UNIQLO side, during the D23 exhibition, UNIQLO will set up a concept store to issue the first batch of MAGIC FOR ALL products, including a series of exclusive cooperation UT,
Senior light down jacket
And Wei Yi.
In addition, a limited edition UT designed by Disney and Pixar Animation Studio chief creative officer John Lasseter (John Lasseter), and the exclusive Mickey plush toys made of soft fabrics such as UNIQLO features, such as fleece and flannel, will also be launched.
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