Color Selection For Clothing Store Decoration Is Crucial.

As we all know, clothing store decoration focuses on giving customers a sense of comfort and creating a good shopping environment.

Clothing store decoration, to achieve this effect, choose the right color is very important.

Remember, clothing store owners must not choose colors according to their own preferences, but must master certain color skills, and scientifically and rationally choose and use colors to decorate clothing stores.

Next, Xiaobian and everyone talk about clothes shop decoration, how to make color choices.

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The contrasting colors such as black and white goods and the color of the opposite color system will be more distinct, and the contrast color must be used.

The color of the clothing store not only improves the customer

At the same time, we can raise the standard of commodities.

The first thing to know is that human's sense of color in daily life mainly depends on the following three elements:

(1) hue: it refers to the color of red, yellow and green, that is, the three primary colors of the color, which is the basic color of all colors.

(2) lightness: color that indicates brightness.

For example: light pink, bright red, yellowish green.

Dark colors, such as light grey, purple, olive and brown.

(3) chromaticity: refers to the fresh brightness of colors, such as black, white and red.

It can also be divided into bright and warm colors and cold colors.

Generally speaking, warm colors are easy to be approachable colors, such as red and yellow, which are suitable for younger class shops. In the same color system, women like pink, bright red, goose yellow and so on.

It is more suitable for women's shop and baby shop.

The cold color seems to be very far away and very high. There is a sense of expansion. Shops with very high ceilings in cold areas are not suitable for use. Otherwise, they will feel very cold and cool in the store, and they will feel less cordial and avoid using them as much as possible.

However, in order to recreate the feeling of mountain peaks in summer, Chen used cold colors to create a sense of coolness, so it is suitable for seasonal applications.

In addition, the elements of color effect can be formed by the collocation of commodity color and wall color.

If the background is a yellow wall, if it displays yellow goods of the same color system, it is not only strange but also easy to lose commodity value.

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In fact, it is not necessary to think about designing a creative clothing store window. Its main source is based on three aspects: the theme of fashion trend; product design elements from brand; and the marketing plan of brand season.

Fashion trends are published annually by the popular trend research rooms, and are generally divided into several themes.

For example, the Nelly Rodi design office in France releases the trend of spring, summer, autumn and winter two times a year, which is usually divided into 4-8 themes. Each theme has its distinctive characteristics, including elements such as style, color, fabric and style.

We only need to choose the theme suitable for the brand style, and extract some of the elements into design points.

In March of this year, the window design of European fashion cities such as Paris and Italy was filled with a common theme, which came from one of the 4 themes of the Nelly Rodi popular trend research room: navigation theme.

The product design element of a brand is actually a garment designer replacing the display designer to complete the analysis and refinement of the fashion trend theme.

Fashion designers will study the trend of next season and find out the design elements that are suitable for the brand. Then, according to these design elements, a series of designs will be developed, and a series of products with distinctive themes and styles will be developed.

Display designers at this time only need to derive the design elements of the products, and express them when the brand clothing windows are displayed, so that they can make designs that conform to the fashion trend and are loyal to the brand's own style.

These design elements may be the fabric pattern or texture of a piece of fabric, or the structural characteristics of a style.

Brand season marketing programs can be divided into time periods, including new product listing plans, and some key holiday marketing strategies.

In these key periods, such as spring clothes listing, May 1 Labor Day, autumn dress listing, national day and Spring Festival, brands will need to have targeted focused display designs.

At this time, the display designer will clearly remind every passing customer of the new product's listing and festivals.

The inspiration of design can be found from the characteristics of these time periods.

It is necessary to clearly reflect the characteristics of the time period, but also new and not conventional.