Business Strategy: Order Of Stores And Goods

To tell you the truth, every day I see people talking about goods in the group, I get angry. I don't know where the shop is. I'm not talking about where to buy goods. I don't need to think about the goods. But you don't need to think about it now. You don't even know where your shop is. You don't need to pfer fees, rent is less, half a year or a year.

As the saying goes, a shop for three generations, the address is chosen, the shop is in good position, whatever you sell, it can be sold well, but it is only a matter of degree. There are good shops. Your goods are generally not sold by you. Your goods are good, and the shops are no longer good, they are backlogs and garbage.

We are making jewelry. We are not making any high-tech gadgets. There are hundreds of thousands or even millions of people like us all over the country. Our goods, even if you feel strange, are nothing special to Yiwu businessmen. It is a land that can be created by an atomic bomb.

Since our products are nothing to be proud of, our price is nothing to be proud of. We should make more efforts in our own business, find a suitable store and enter a batch of suitable ones.

Using the most appropriate business model to give customers the best service, these details have been completed, you are not far from success!

When you sell headgear, you want your purchase price to be cheaper than others. With the same card, you can buy 3 yuan in the local market and see it in the wholesale market of the province. You find it is 2.8 yuan. When you arrive in Yiwu, you find it is 2.5. Then you feel excited that you are the cheapest in Yiwu. If you buy it, you should go to Yiwu. If you do not know it, you will take the jewelry store as a department store.

In fact, the jewelry store is a small operation. It pays attention to the fast forward and quick exit, low price and high price, and the profit from it. The faster the sale of goods, the faster the turnover of their capital will be. The risk will be lower. It is better to consider which style sells better than spend time in pursuing the purchase price.

The cost of the object will be even higher, and the result is to check the sesame and lose the watermelon. What's more, a simple principle, a better sell, we can't sell the same style forever, sell the a card today, sell the B hairpin after sale, sell the Z card after a year, and our style is constantly changing. Then how can we possibly pursue the lowest purchase price for each card? How many people are there behind you in the wholesale market in Yiwu? What's more, now the jewelry store is becoming more and more widely involved in jewelry, pendants, department stores, cosmetics, and even underwear and so on. Do you really understand all these products? We are doing retail, not wholesale, and the bad price of several cents will not hurt our vitality. At most, it is a small profit. But in order to pursue the lowest cost, the labor cost may be spent.

From the point of view of store operation, jewelry decorations are about personal taste, whether their products correspond to their own consumption groups, and from the point of view of capital, they are fastidious.

There is no backlog and no loss. Therefore, we should focus on the style of goods, not just the price.

From this point of view

Those who dare to go to Shanghai to fight for goods and do parity to dare to fight for goods in the local market is a positive solution. For those who have long use, they are guaranteed to go to Yiwu, so my advice is: 50% of the daily use comes from the local market, 30% a large number of products come from Yiwu, and 20% new products come from the outside world (including the Internet).

From selling headwear to selling pendants and selling cosmetics, and even selling data lines to sell headphones. At this rate, you will become a supermarket in a few years. No matter how much time you shop, there will always be guests asking you something is not in your shop. This is normal. When someone asks you, you go in. You really get in. Maybe no one bought it.

Your shop must have its own style from the first day. Don't just give up your style. Everything can be done and done. Please think twice before doing things.

Of course, there are also some people who have low consumption ability. The small crowd needs you to bring some things to sell, but in fact, these places make jewelry, that is, it is simply impossible to make big money. When the jewelry store becomes a department store, he has lost his meaning. When the jewelry store sells mops, the boss can earn a limited amount of money. So when you open the shop, the choice of storefront is very important.