Clothing Marketing: We Need To Be Vigilant.

Promotion of its own brand with popular movies is sure to capture the market quickly. brand In conjunction with the film industry, enterprises must consider the late planning and promotion of film production teams, especially in today's accelerated iteration of films. In addition, in conjunction with movie roles, it is also necessary to consider the correlation between brand and movie characters.

With the help of blockbuster, the brand can quickly attract fans' attention in a certain period of time. However, in the industry, the so-called blockbuster movie marketing is not a good bet. The first thing to consider is the lagging reflection of film culture. Its influence almost reached its peak after the hot broadcast, and then gradually weakened. For many Shoes and clothing enterprises The spread of this hot wave may not have reached the product and terminal yet. It has long been obscured by another wave of hot films. Therefore, enterprises should pay special attention to the continuous influence and iteration of the blockbuster when choosing film marketing.

Hong Qinming, deputy general manager of Jinjiang Mingwei shoes and Garments Co., Ltd. bluntly said that after making a relatively detailed understanding and assessment of the movie production situation in 2016, CAMKIDS decided to cooperate with him. Considering that the American captain 3 was released in May next year, from now until May next year, there was still ten months to go. CAMKIDS had enough time to strive for perfection in more details. In the product design, the hero style and fashion elements of the avenger league are widely used to integrate the familiar hero images into the shoes and garments that are closely related to life.

"Therefore, according to the CAMKIDS ideal plan, we hope that before the new film is released, the CAMKIDS terminal can be covered with the series of heroes, and the new movie will be provided to the original VIP customers to provide these services, creating the atmosphere of the CAMKIDS terminal. In this way, we can make full use of the resources in our hands.

"Cooperation with blockbuster is just like signing a star spokesperson. The higher the exposure rate of stars, the more nodes they can add to enterprises. Therefore, no new releases will be a loss to enterprises. " Hou Lidong said.

He believed that Film Cooperation is only about six months long, including negotiation and authorization, product development and so on. But even if the initial product is ready for sale and marketing, the latter may also be caught up in the embarrassing situation of the subsequent film. This part of the risk comes from the change of the film itself. For example, the replacement of directors or actors leads to the disapproval of the style of the film. How to avoid the risk of your brand in a dispute of Tucao? Even the time of the movie will affect the publicity in the future. Therefore, enterprises need to fully consider these uncontrollable risks when they cooperate with them.