The Purpose Of "Blockbuster" Is Different.

As the blockbuster is accepted by more and more people, the film has also become a new carrier of brand marketing. More and more brands are enriching their brands by integrating their own culture and products with the help of the fast dissemination of movies and the wide range of derivative products.

For most brands, with the help of blockbuster marketing, it's behind them.

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After all, for a brand, selling culture is more valuable than selling products.

The industry suggests that every brand must consider the relevance of brand, product and culture when working with blockbuster.

However, Hong Qinming said that despite the fact that it has invested heavily in cooperation with Man Wai, CAMKIDS's brand tonality is the outdoors of young people. CAMKIDS will only produce a series of products as its exclusive products.

CAMKIDS sees more opportunities to cooperate with the best brands in the industry. "Looking at the Brand Co operated with man Wei, from Audi cars to Yili milk, they are all the top brands in the industry, and everyone in the industry is walking on the market almost every month, and consumers are almost always caught by big names.

The combination of the eyes and the eyes can become a partner of them, and to a certain extent, more people can remember them.

Of course, for the enterprise itself, this is a training opportunity, which can fully test the production and supply chain system of the enterprise, and put forward higher requirements from every aspect such as product design audit, order quality tracking, shipment delivery band and so on, but the ultimate ability of brand overpricing is always appreciated by enterprises.

Opportunity.

For example, the price tag of a pair of shoes sold by small ADIDAS at the terminal is fluctuating at 300 yuan, and the price of a pair of shoes marked by the prestige series has risen to about 500 yuan immediately.

In addition, many enterprises have a clear purpose and make quick use of the famous image in the blockbuster. This is why a shoe maker will make great efforts to win the authorization of internationally famous animated films.

"In this era, it's easy to build cards, but it's hard to build big cards."

For Chen Lin, who has more than ten years of experience in shoemaking, nowadays the Chinese market is characterized by a lot of brands, a high degree of consumer choice, many channels, but high cost of flow, which is very demanding for the quality of the team. It is too difficult to find a chance to create a brand in a mature category.

"For example, in the field of children's shoes, Tmall has a requirement for brand access.

Generally, the newly built brand has no chance to enter. It means that the opportunity to use Tmall to build a brand new brand is closed. It is impossible to break through other channels.

But the brand of our Thomas train is in Tmall's investment directory. We only need to get the authorization to produce the associated products.

Chen Lin bluntly said that with the authorization of international cartoon animated cartoon, the purpose of every enterprise is different, but in the process of taking it, enterprises should be clear about their purpose.