RMB Depreciation Brings The Trend Of Luxury Brand

 

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

Ralph Lauren said in a recent performance report that the company will raise prices in countries affected by currency devaluation, between the range of high and middle level values.

For some non - large global fashion companies, such as Neiman Marcus or Bloomingdale 's, and the influence of strong dollar, the purchasing power of overseas tourists in major cities is not as good as before.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The devaluation of the renminbi and the strength of the dollar are stirring the world

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.

The depreciation of the renminbi and the strength of the dollar are stirring the world.

Luxury goods

Some companies will obviously benefit from the profits of brand fashion companies, while others will suffer a serious downturn.

Some analysts believe that all luxury companies are sparing no effort in controlling prices and narrowing the global spread, and the latest devaluation of the renminbi has made many Western luxury.

brand

Facing a more difficult situation.

Affected by the depreciation of the renminbi, the consumption of overseas Chinese tourists and overseas purchasing agents will inevitably decrease, and the depreciation of the renminbi will make the strategic abacus of luxury domestic prices empty.

In March of this year, the euro fell to its lowest level in the 12 year against the US dollar at $1.95, and rose slightly to $1.09 in the latter period. Deutsche Bank strategic analysts predict that the euro will fall to 90 cents against the US dollar at the end of 2016, and will continue to fall to 85 cents by the end of 2017.

Whether or not this speculation will come true, fashion brands are being forced to adapt to the pattern of currency exchange rate changes.

One of the quick and ruthless ways is to raise prices in the euro area.

Because of the value of the renminbi linked to the US dollar, some companies have taken measures to reduce prices in the Chinese market.

　　

Chanel

It is one of the companies that adopted this measure, in April, the brand handbag depreciates in China, and the price rises in the European area after the first Euro collapse.

With the emergence of the European grey market, a large number of buyers bought cheap handbags with euro, and then sold to consumers of strong currency countries at a high price. After that, Chanel's classic brand handbags increased by 20%.

In June, Levi Strauss &Co. cowboy costumes were raised in Europe.

In a recent performance report, Ralph Lauren said that the company would raise its price in countries affected by currency devaluation, and the price increase would be between the median and high level.

For some non large global fashion enterprises, such as Neiman Marcus or Bloomingdale 's are also affected by the strong dollar, the purchasing power of overseas tourists in major cities has been far behind.

The earnings of non US headquarter companies are also affected by monetary resistance, but the modes of influence vary.