In Summer Warm-Up, Wear Nike Jerseys And Change To Adidas After The Start Of The New Season.

For Manchester United, they have to wear two different shirts this summer, because the contract with Nike will not expire until July 31st, so the Red Devils players have to face the situation: they wear Nike jerseys in the summer warm-up, and then change to Adidas after the start of the new season.

Before that, Manchester United worked with Nike for 13 years. What made this sudden divorce for the old couple in the field of sports sponsorship cooperation? What's the secret behind this?

It's Manchester United's new asking price, which is not acceptable to Nike.

It is revealed that when Woodward, chief executive of Manchester, and Richard, director of marketing, Arnold, the list of conditions for renewal is displayed.

In this regard, Nike executives decided in less than an hour: they could not accept it.

A new condition that surprised Nike was that Manchester United insisted on the sale of profits from a team's jerseys and training uniforms, and set up a new provision that all sales of non footwear products should be included in the club's account.

That is to say, the sale of shoes and clothing, Manchester United and Nike "55 cent" (after achieving a fixed amount of additional income), but other commodities, money to Manchester United exclusive, such as a Chinese Beijing fans bought a United States alarm clock, this money will become the United club club's income, but has nothing to do with Nike.

The last time the red devils were wearing them

The robe was 23 years ago.

Yesterday, Adidas and Manchester United jointly released the Red Devils 2015-2016 season's New Home Jersey.

The three stripes of Manchester United's New Jersey are inspired by the 80s uniform.

Adidas will adopt this classic style according to modern standards.

This style, which is popular with fans, is added to modern technology to create an innovative and modern classic.

In August 1st, Adidas officially released Manchester United's New Jersey. In order to get that right, the German sports giant will pay 750 million pounds in the next 10 years.

This weekend, some of the seats in the Old Trafford stadium will be removed and redecorated. The main work is to remove the Nike logo and change the logo of Adidas.

In the club's official store, all the Manchester United items with Nike logo will be sold for 60 percent off weeks, and after a week, all the remaining items will be lowered.

Prior to the agreement between Manchester United and Nike, the sale revenue of all products was 55 divided after reaching the set amount, but now the Red Devils are going to chop up a large piece from the cake, which is very surprising to Nike.

Another rejection of Nike is that Manchester United will raise the amount of sponsorship to 750 million pounds, 75 million pounds per year, which is more than two times the number of other European clubs. (such as the sponsorship contract of Real Madrid and Adidas is 31 million pounds per year, Barcelona and Nike are 27 million pounds a year, Chelsea and Adidas, Arsenal and Puma are 30 million pounds a year).

In shock, Nike decided to reject these requests, which opened the door for Adidas's intervention.