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    The Details Of UNIQLO Make You Willing To Lose.

    2015/8/10 7:32:00 24

    UNIQLODetailsBrand Strategy

    UNIQLO is also a representative of fast fashion, like H&M and ZARA, but in my view, "fast" and "fashion" are not the labels of UNIQLO.

    The reason why I often buy uniforms is that the quality of the goods is good, the price is OK, and the most important thing is service, especially the setting of some details. It really makes people involuntarily send out "Whoa, and even think of it".

    The service details of UNIQLO are basically based on Japan's many years of operation experience. After entering China, the local situation is constantly revised, mostly from a certain store's good practical experience. After the manager's report has been confirmed by the operation Department, it has been widely promoted in the whole store.

    First, let's look at the details of the service.

    1. there is an obvious size mark on the clothes and clothes hangers.

    2. the number of S stacked is always on the top, down is M, down again is L, and the bottom is XL.

    3. after the stickers are pasted up, the shopping bags will be folded again to make it easier for the customers to tear them off.

    4. on rainy days, the clerk will put another plastic bag outside the shopping bag to protect the clothes from getting wet.

    5. each independent

    Fitting Room

    With mirrors, this is not the exclusive product of UNIQLO now. The fitting room focuses on lighting.

    The light in the uniqo fitting room is illuminated through the grind glass next to the mirror, and the light won't make the customer feel sharp.

    There is a saying that because yellow faces are not deep, they are more suitable for lighting from the front or rear.

    6. when signing the bill, the salesperson deliberately makes the pen point to himself, so that the guest can use it more smoothly (humanization).

    7. if you sign the bill with credit card, the clerk will pay special attention to the signature of the customer, and deliberately add the customer's name before saying "wish you a happy shopping".

    8. when it is not busy, the clerk will exhort buying.

    Jeans

    Customers, "please pay attention to washing with light colored clothes separately"; clerks will also praise their customers' products according to their own characteristics. For example, "this dress is really worthwhile for you," "this is our best seller now", which is not very real but still sounds comfortable.

    9. shop assistants follow a smile service, but never give advice to consumers.

    10. in the shop, every clerk and customer pass by, they will say: welcome to UNIQLO.

    It is said that there are maternal and infant rooms in the global flagship store of UNIQLO in Huaihai Middle Road, Shanghai.

    If you have not enjoyed the above services, you may consider complying with UNIQLO because they are required in training.

    Before the new employees are formally required to work, they need three days of induction training at "UNIQLO University" to understand the corporate culture of UNIQLO and train their basic service awareness.

    It includes, for example, when to sit down, where to put the bag, the direction on which the notebook on the desktop should go, and when to leave, the stool should be put back in place.

      

    staff

    The way to greet each other is also the training content. UNIQLO believes that this is the premise of creating a pleasant working atmosphere.

    In the first stage, when you meet, say "hello", say "excuse me, go first" when you say goodbye. In the second stage, ask each employee to call out the name of the other person - "so and so, good morning" or "so and so, sorry to disturb you."

    Smile, have connotation.

    UNIQLO set up a practice of biting the chopsticks: letting an employee bite the chopsticks and covering the eyes with paper so that other employees could feel that if they had no smile on their eyes, the shape of a smile alone would still be invalid.

    In all the assessment of UNIQLO staff, folding clothes is a key link.

    Customers pick and choose clothes, they can not go over to collate immediately. UNIQLO asks the shop assistants to accurately grasp the opportunity. When customers have left or are carrying on the shelves, they quickly go over to dress up with the fastest speed.

    In UNIQLO, an intermediate employee should master the skills of at least 7 clothes in one minute.


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