A Brief Analysis Of The Sporting Goods Market In Canada

At present, Canada's sporting goods sales channels are mainly department stores (such as Sears department store, Hudson Bay Company, etc.), large discount stores (such as Zellers, WAL-MART, etc.), general sports shops (such as SportingLife, Athlete 'sWorld, Forzani, SportChek, etc.), professional sporting goods stores,

Stores, sports shoes stores, large chain stores, CanadianTire and so on.

In these channels, sporting goods shops that enable customers to purchase all the merchandise at once are especially popular, with the general sports shop as the representative, with a market share of about 37.8%.

Professional sporting goods shops rank second in about 14.5% of the total, and third of them are large discount stores, occupying about 10.8%.

In 2014, the Canadian sporting goods market was as high as 8 billion 251 million Canadian dollars, and Canadian sporting goods consumption per capita was 240 Canadian dollars, much higher than the US $187.

Among the 8 billion 251 million Canadian dollars, sales of sports equipment were 4 billion 493 million Canadian dollars (54.5%), sports shoes sales were 2 billion 138 million Canadian dollars (25.9%), sportswear sales were 1 billion 620 million yuan (19.6%).

According to statistics, Canadians' favorite sports are walking, gardening, indoor sports, jogging or running, swimming and bicycles.

Among them, walking takes the lead in 72.4%.

It is particularly reminded that many people in North America are familiar with the US market. It seems that the United States is North America and they do not attach enough importance to the Canadian market.

"Don't think Canada is similar to the United States. In fact, Canada is a different country with different markets, customs and consumer groups," commented AndreQuenneville, an official of the Ontario provincial export administration.

At the same time, as a member of the Commonwealth, our trade ties with Hongkong are very extensive.

First, third metropolitan area market.

Canada is vast and sparsely populated, and most of its population is concentrated in the three largest cities of Toronto, Montreal and Vancouver, forming the three metropolitan area market.

Second.

Shorter, chain oriented and autonomous procurement.

Despite fierce competition in the market, Canada still has professional importers and importers of sporting goods.

However, the main import and distribution channels have been operated by retailers in a one-stop way, especially large department stores, large sporting goods and sports equipment chain stores and large commodity chain stores.

Third, the Canadian market is a mature and institutionalized market.

For general consumer products, the packaging and labels must comply with the regulations promulgated by the Canadian Ministry of industry.

Generally speaking, three requirements must be met: the name of the product (the accepted name of the product); the net quantity of the product (such as weight, volume, or metric size); the name of the distributor and its main office location.