Commodity Planning Has Become A Successful Tool For Clothing Chains.

When fashion trends are coming, commodity planner should know how to judge fashion, how to follow fashion, how to pform fashion trend into specific globrand.com commodity information. Secondly, commodity planning requires business acumen and high digital sensitivity (not only for dull figures, but also for creativity in figures, such as turning figures into profit plans), which can timely and accurately determine the type and quantity of goods.

The implementation of commodity planning must have a systematic and scientific process.

The implementation of commodity planning must first collect and analyze popular information, market information and competitive information. On this basis, the concept of commodity planning is preliminarily put forward. Then, the design department, commodity development department, brand department and operation Department jointly meet to discuss market demand, target customers, production evaluation, competitor evaluation, and brand evaluation. Through brainstorming analysis and discussion, the company's original brand positioning and consumer positioning are inspecting. After sorting out the existing problems, the commodity plan is confirmed. Based on the concept, color, material, style, and band plan, the design, production and purchase are also launched, including production (or procurement) plan, sales plan, marketing strategy, promotion plan and so on. To sum up briefly,

Network, the famous brands of popular press conferences, newspapers and magazines, etc., such as merchandise developers and designers, can participate in the fashion exhibition by reading the same trade and clothing publications, and collect the information of popular forecast, including information about colors, fabrics, models and accessories. It can also collect information about consumer's consumption dynamics, the change of shopping patterns, and the consumption psychology trend caused by social issues through various channels such as network, books, etc. the brand department provides the brand image and the brand positioning information; the operation department should actively communicate with the commodity developers, such as consumer preferences, consumer needs and other information, feedback the store's commodity demand, market situation and competitive information, and provide sales data and inventory analysis data; the customer service department carries out the membership analysis. First of all, information sources should be established. Channel sources include terminal sales feedback.

The emphasis of this step is to establish effective information collection channels and collation methods, so that information collection can be carried out smoothly in peacetime, and can not be carried out before commodity planning. In addition, commodity centers need to classify, summarize, collate, store and update information in a timely manner, so as to ensure the timeliness and accuracy of information.

On the basis of the above information collection, the Department of commodity design and development carries out in-depth research and Analysis on the sales and inventory data of the previous quarter: we need to analyze the reasons for selling and selling bad products in the first or two seasons, and conduct in-depth research and analysis of target consumers: analyzing the consumption dynamics of consumers, the pformation of shopping patterns, and the consumption psychological trend caused by social issues; studying and analyzing the following brands and competitive brands; based on the above analysis, submit analysis reports, and predict the color, surface / accessories, clothing patterns and accessories of clothing.

What we need to pay attention to in this stage is that the analysis of following brands and competitive brands should not only stay on the surface, but also go deep into the research and analysis of their colors, fabrics, series, styles and details. We should have a clear understanding of their strengths and weaknesses for competitive brands, and be clear about the strengths of following brands.

The core of this stage of work is that after the report is submitted, the responsible person of the commodity center needs to convene the brand department, the operation Department, the customer service department and other relevant personnel to analyze and discuss, ask questions, and clarify the problems.

According to the above analysis report and conclusion, the discussion between commodity development and commodity designers determines the fabric and style used in each style, puts forward the concept of commodity planning, predicts the number of units and styles of each season, and puts forward the global brand network - commodity structure plan and pricing strategy, and planning the price band of commodity structure and surface / accessories.

What we need to pay attention to in this stage is to examine whether the brand image and brand positioning can be conveyed through the display of the concept of commodity planning. The focal point of domestic work is to formulate a commodity plan, in addition to having the agreement of the brand image of the enterprise, it also needs to be forward-looking, targeted and instructive.

Travel with designers, visit all kinds of important fabric show or clothing exhibition, main shopping malls and so on, looking for inspiration for commodity development. For productive enterprises, they usually adopt independent design and edition. In this case, enterprises need to pay attention to the following aspects:

1. statistical surface / excipient types, collecting cloth, and make full use of the important design elements mentioned in the concept of commodity planning.

2. communication between commodity designers and plate makers is very important.

3. if necessary, the commodity design can cooperate with the fabric design and development company to develop the fabric that will be used in the future.

4. during product design, we must pay attention to confidentiality, and we should not put the design plan and draft at random.

5. during the product design period, design independent personnel are prohibited from entering the product design area.

For the clothing chain enterprises that buy buyers, most of them adopt non independent design. Sample purchase is a common method for the development of such enterprises in every quarter. It can be carried out in the following 3 ways:

1. collect the styles of its suppliers, and choose the styles that are suitable for the enterprises themselves.

2. to fashion design studio to buy styles that suit their own positioning.

3. buy samples from the market, modify them slightly, and form a suitable style for enterprises.

After the merchandiser completes the purchase or production of sample clothing, he asks the relevant departments of the brand department and the operation Department to hold a sample review meeting, check the version and make amendments.

There are two points to note in this stage:

1. make cost estimates for the selected styles to see if they are in line with the company's price positioning.

The 2. edition should be examined according to a series of collocation, so as to ensure that after the goods come out, they can be series and collocation.

Invites agents to conduct external orders, or experienced regional managers, regional directors and store managers to make internal orders.

Before ordering, the commodity department, the brand department and the operation department need to have a preparatory meeting in advance to clarify their respective division of work. Meanwhile, the designers and developers need to put forward the core spirit and design emphasis of the commodity planning, and communicate with the brand department and the operation Department to convey the essence of the business enterprise to the relevant personnel.

The brand department should prepare the photo album and collocation manual.

At the ordering meeting, a scientific order manual will help improve the quality of orders. When preparing the order manual, we should also import commodity plans into the order book, and display the hanging pole and collocation method in the order manual.

What we need to pay attention to in this stage is that data statistics and problem correction are very important after the end of the order.

According to the order statistics and analysis, and the overall strategy of the company, the commodity developers fill in the plan of commodity production (or procurement) and report to the relevant personnel for examination and approval.

Be relative to

For this position, creative talents are needed, and the job is forward-looking. First, we need to pform personal taste and culture into the ability to judge the market.

To do this, we need to have profound knowledge of clothing commodities, such as formulating quarterly merchandising plans, involving the proportion of men and women in the commodity structure, the proportion of series, and the proportion of categories.

In terms of gross profit margin, turnover rate and inventory rate, it is necessary to make precise control, adjust commodities at any time through data analysis, control the smallest amount of reasonable commodity input in exchange for the biggest profit of the company. In addition, commodity planning also needs quick decision making ability. In order to achieve the maximum sales effect, it is necessary to respond promptly to the information of terminal stores, competitors' information and popular trend information.