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    Clothing Management: How Do Novice Shopkeepers Become Old Rivers And Lakes?

    2015/8/9 12:49:00 36

    Clothing StoreShop StrategyBusiness Strategy

    What is so serious about it is that it can be followed by everyone. It is just a personal reminder that we are often invited by our friends in the city, hoping to go to each other and take care of each other. It seems to be a good thing on the surface. But it seems that something is wrong with it. On the one hand, it will cause some unnecessary competitors to compete, and on the other hand, it will be influenced by others and deviate from its own style. In addition, we can see that the purchase price is always a bit wrong. Shopping malls are like battlefields. Competition is merciless and cruel. It will only eliminate the weak. There is no such thing as this topic. Of course, the details are not discussed.

      在批發(fā)市場,衣服、鞋帽、褲、裙、包包、飾品等等多得你幾天都看不完,你從這棟大樓出來另一棟大樓又出現(xiàn)在你面前,街鋪林立交錯,真是眼花繚亂、目不暇接,所以魚目混珠假扮廠家而投機取巧的人大有人在,行話就叫“炒貨”;他們無廠無生產(chǎn)能力,靠自己眼光在不同生產(chǎn)廠家那里挑貨以打包價購入,然后以“批發(fā)價”批給淘貨的人,但價格卻比廠家的批發(fā)價貴不少,這樣的店一般有個特點,就是貨品沒有一個統(tǒng)一的風格,五花八門的什么都有,而且通過他們的精心搭配和店鋪風格的裝飾,你會錯以為是比較有檔次的品牌經(jīng)營店,你會覺得好象是比那種簡陋的批發(fā)市場來得高檔;而我就因為一開始沒有經(jīng)驗,在他們手上拿了貨再去簡陋的廠家批發(fā)市場轉(zhuǎn)時,就發(fā)現(xiàn)幾款一模一樣的貨,居然一件多花了數(shù)十元,那個心里的郁悶就甭提了,恨得牙癢也只能怪

    You should be aware of the fact that the novice friends in this field should pay attention. The first thing to do is not rush to get goods, ask more, see more, turn around.

    Market quotation

    Try to find out how to do well.

    To go to the wholesale market, because they do not know "fierce", wearing the same as usual, will bring a lot of unnecessary trouble, for example: because the skin of the suspender vest is red and swollen and peeled, because of wearing a skirt on the ground to see the goods being trampled on several times, because of the high heel slippers, let the continuous five or six hours of the weary become tired; therefore, I urge you to love the beautiful MM people, so it is best not to care too much about their appearance, this time, and even a little sloppy. First time

    In this regard, we can refer to the following suggestions:

    1, if the goods are not much used and not on the trolley, you can take 1-2 of the longest plastic bags in the wholesale market.

    2. When asking the price, how can you "sell it" or "how to get it" or "how much is it?" or how much can you ask? How much is it? How can it be sold?

    For the first time, the newcomers are often at a loss. They do not know how much they are suitable for. They seem to feel that this is OK, but some people are often unable to stop when they are open. Some take the goods back to their homes and look at them again. They are somewhat dissatisfied with some products. How to avoid such problems, I think we should try our best to do the following:

    1, don't bring too much cash.

    If you plan to take three thousand, you don't need to bring four thousand, so that you can control compulsive; some people say that I don't take it with me, and I don't want to get anything special, but in fact, you can really say that you can't help yourself when you get there. You may feel that you can get more ideas at once, and you may also be infected by "environment" for a while. You may also be left to your will by the clever words of wholesalers.

    2, pay attention to seasonality.

    Novice take delivery

    At the beginning, you didn't know that the season of clothing would normally be two to three months ahead of the market. So you don't want to see that it's summer now, but the manufacturers in the wholesale market are already busy preparing for the autumn shirts. If you don't understand this reason, you still have a big summer rush and are still proud of the cheap goods handled by the manufacturers in the clear season.

    Discount

    Selling no price or less demand will affect the consequences of unsatisfactory sales; therefore, it is also an aspect to take stock of the season carefully.

    3, don't lose the idea that you are totally influenced by the opinions of wholesalers.

    Some novice take the goods, because they do not understand and familiar with the market situation, so they can see what others take and pay quickly according to the wholesalers' opinions. Such a purchase attitude without any self assertion often leads to confusion of goods, not easy to match, and even less personal style. Therefore, we must analyze the business orientation before going to the bottom line: bottom line or middle route. Hold the store's taste: whether to be a leisure or a little lovable lady, but don't stop for such a difficulty, it is a time when people make mistakes and make mistakes.


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