The Historical Origin And Recent Status Of Sports Shoes Brand Development

Why are sports shoes associated with high-end fashion? For example, we first talk about moral Sneaker originated in Europe and America.

In 1892, the American rubber company made a comfortable canvas and rubber sole shoes, that is, Keds.

And now generally refers to sneakers, tennis shoes, basketball shoes, Le Fuxie and so on rubber bottom or synthetic bottom sneakers.

In 1890s, the first pair of sneakers were born in the United States because of the high cost of rubber and the lack of leisure time for the working class, which means that only the elites can afford it in general.

In the early twentieth Century, especially after World War I, people began to pay attention to fitness and sports.

With the emergence of the first batch of fitness fans, shoemaking enterprises began to produce sports shoes on a large scale to meet demand.

Such shoes, once worn by the rich, began to depreciate and became more and more popular.

In 1921, CONVERSE (Converse) rubber shoes Co., in order to highlight the difference and occupy the basketball market, signed the Chuck Taylor basketball player to help improve the design of the All Star series (the world's first pair of basketball shoes) and his name appeared on the product.

This celebrity effect and design and technology improvements, CONVERSE All Star series soon launched a trend in the United States, once became synonymous with basketball shoes, in 1936 was also the Olympic basketball team designated shoes.

Until the end of World War II, Sneaker was no longer extravagant, students and workers could afford it, and became the iconic symbol in the United States as McDonald's and Levi 's.

Germany at the same time

Founded in 1924, Adidas initially focused on making running shoes and football shoes, and soon became one of the most popular sports brands in the world.

Jesse Owens (JEsse Owens) even won four gold medals in the 1936 Berlin Olympic Games, even wearing Adidas shoes.

The first pair of shoes named in the world is Adidas's Stan Smith, which can definitely be selected as one of the world's best selling shoes. It sold 22 million pairs in 1988 and was selected as the Guinness world record.

In fact, it wasn't called Stan Smith at the beginning.

In 1963, Adidas produced the first pair of tennis shoes, using leather fabrics and rubber bottoms.

Two years later, French tennis player Robert Haillet was invited to endorse, and the series was named Adidas Robert Haillet.

After Robert retired, it was endorsed by Stan Smith (who ranked first in the world in tennis). But whether or not it changed its name, Adidas hesitated for a long time. In the past 1973-1978 years, the shoes were printed with the portrait of Stan Smith on the tongue, and the name of Haillet was printed on the side of the shoe.

It was completely changed to Stan Smith series until 1978.

This classic classic is the love of countless Street stars, famous models, movie stars and even big designer.

CONVERSE, as mentioned earlier, began to decay over time.

In 2003, it was declared bankrupt and bought by Nike. As the largest sports brand in the world, the latter is absolutely the most important part of the Sneaker development process.

Initially, Nike was founded in 1964 as a distributor of Japanese shoe brand Onitsuka Tiger (now known as ASICS), and was officially renamed as Nike Inc. in 1971.

There is also a little story about Nike's own sneakers. One morning in 1970, Bill Bowerman, a founder of Nike, and his wife made waffles in the kitchen. He suddenly thought that making the sole of the shoe into a waffle like groove shape could increase the grip of the sports shoes on the runway.

In 1974, Nike obtained the patent of this design, which only cost a waffle.

This gave birth to Nike's first sneaker series, Nike Waffle Trainer.

Phil Knight, another major founder of Nike, has really achieved this brand. With marketing mind and market leadership, he brought Sneaker into the fashion industry.

In 1972, under the two cultural trend, the return of conspicuous consumption and fitness craze, Nike released running shoes Nike Cortez (Agam shoes), and smart to ensure that athletes wore these shoes at the Olympic Games.

At the same time, the design is no longer limited to athletic sports, with various colors and characteristics.

Luxury brands to join the game

The popularity of leisure wind, the traditional high fashion brands consider making more elegant and exquisite sneaker.

New York Times has commented that sneakers are becoming popular and that luxury brands have gradually joined. A large part of the reason is that they have discovered that this is a luxury market for men, so that men can be attracted to shoes like women in collecting designer bags and high-heeled shoes.

Until 2014, it launched a joint venture with Nike.

And in the development of this fashion function, it has not lost its original movement function.

Especially in the environment of hot running and domestic fitness, such as New Balance and Asics, a number of flagship retro running shoes are also on fire. Walking in the street in 2013 may be eyeful of the 574 series of New Balance.

Its splicing cloth, thick sole and narrow shoes, with small pants and jogging pants (loose, ankle tightening) become a trend.

When the time came in January last year, the trend of leisure sports intensified. Chanel's Karl Lagerfeld and Dior's Raf Simons signed their signature Sneaker to their high fashion show.

In the past autumn assembly conference, most people in London and Paris looked at the pedal shoes.

And stick to the principle of "sports shoes take everything".

A designer once said she would never wear sneakers, because...

Too low, however, for a long time, Sneaker has become a fashion. It can be fashionable, expensive, simple, more scientific, and more dazzling. More and more brands have joined, creating more possibilities.