Lin Shuangde Talking About The Split Of Internet Brand

Lin Shuangde, general manager of Comar Nick, delivered a public speech on "Comar Nick: the way to crack the Internet brand".

Online, offline, virtual and real integration, explore a new path; linkage innovation, heart and wisdom, to achieve a new leap.

Good morning, everyone. Thank you very much for the invitation of the organizing committee. Actually, I feel that I am quite stressed as a young entrepreneur, because there are many leaders here. I want to know one thing about making shoes.

Then I would like to share with you today that our thinking as a shoe and a newly created brand will give you some thought and help.

Comar Nick, we are here today to share Comar Nick's development history and Comar Nick's brand core competitiveness, including the future Comar Nick's overall strategic plan.

First of all, let's introduce Comar Nick first. Kolmonic was founded in October in 2010. It really started the whole team in 11 years, and won the first prize in 2010.

After 2014, we set up a middle and high-end world shoes brand, which aims at the quality, history and synchronization of jujube.

We meet the needs of unified customers.

Today, we need to focus on the composition, in the brand to the process.

We plan to do the Internet.

I am a difficult way to form a brand as a propaganda way. It may be very big. We rebuild a brand by using the Internet. At that time, when we understood the Internet, we were attracted instantly, so we felt that we should make our own brand.

Then, at the very beginning, I had my own trademark, and I had a foot in it. We considered that every enterprise is also moving toward a big enterprise step by step, and we will have a good idea, that is, we should go our own way.

When we were playing the chord, we found that we had no way to communicate with our customers and how we could do it. Later, our brand had to communicate with our customers. We should start with the slogan, reduce the slogan, and help others to help you spread. For example, when I don't know what Wang Laoji is, I tell all the people around you that when you eat hot pot, you tell my mother to get angry. You can drink Wang Laoji and tell her slogans very clearly. When we clearly say that the slogan of the brand must resonate with customers and internal, we finally think of the concept of making leather only.

Then I think again, we want to sell one hundred or two hundred pieces, how can we compete with others? But many customers will use it, and every 1003 customers will ask you whether it is genuine leather or not.

We will only make genuine leather and spread it to support 2.

Then, including what we say, so I do not produce anything from the outer skin material. I also use this point. The money I earn quickly, we become the first brand of the Internet.

Then, at the beginning of 2015 this year, when the brand came to the present, the consumers have already had great demands, and the demand from the integrated solution is very obvious. So in the future, Comar Nick may have clothes, bags and shoes. When we are on-line, we have put forward that if we continue to do only the leather restriction, finally we feel that I have done a lot of work with synchronized global fashion.

Now I will tell you that this is the whole brand development process.

This is Comar Nick's core. I think Comar Nick's core is summed up in one sentence, that is, efficient organization, high quality, multi class turnover mode of operation.

First of all, let's talk about Comar Nick. Since last year, the products we sell online will exceed 2000 yuan each year. In 2005, there will be more than 1800 products on a single line.

The new quantity of our year is

Many classes.

We do two new things every week. We can do new things every day when the real peak season comes.

Second, we can use six large series of products to meet the independent self-confidence and fashion sense of strong front-line consumers. Ke Mani grams nearly 80% of all consumer groups come from the relatively high-end office area and civil servants.

We can see this kind of organizational structure. Let me talk about this structure and refer to the organizational structure of the US special forces.

We spent a lot of time studying the commitment of us special forces.

Wars in the past were group wars. They were assembled at two levels in one place and then fight together. Right? What was the war in recent years? For example, the United States dispatched special forces to the front line, using the curing agent to guide the changeable war machine to control the Mothership, and to achieve a more sophisticated precision attack.

As you can see from the Comar Nick architecture, this layer is the general manager of the center. At present, the chief executive office is made by three or five people. In the middle, we call it an aircraft carrier, cruise missile and fighter plane, which we call the resource layer.

The outermost layer is our strategic level.

It will become a brand management company, so every unit of ours is a different brand. The advantage is that we can let the battle Layer command the resource level area to fight separately, that is, to realize the purpose of the US special forces, so that the naval gun command can set up a line battle.

This is our supply chain advantage, the most difficult flexible supply chain in the whole supply chain.

When we get the fastest drawing strings, we can do 24 hours on-line pre-sale, which is unimaginable in the past tradition.

Our quick publication can be seen in 28 hours.

On normal large scale 80% orders can be delivered within 15 days.

Our replenishment of each item is normally higher than 80 double replenishment.

We can achieve online product inventory. The inventory we are talking about today is called the number of days that can be sold. The number of days that can be sold is that all online sales are only about 10 days' sales.

The fourth point is us.

We are the only commercial autonomous system in the industry to achieve information detection of all commodities in the whole process.

I would like to talk about some processes of system construction. I think the intelligent system is dynamic. Now the system is based on the above performance. It is already complementing your own production, so the truly efficient system is the order plan.

To supplement the existing situation of the whole enterprise and to set up various mathematical logic.

This is the interface of our entire system, and then Comar Nick's future plan.

First, we have succeeded in creating a new brand in the past four years. In the future, we hope that Comar Nick can go to a professional brand management company, so we will consider that there are many factories and enterprises in Zhengzhou, so as to establish a brand together or to supply their flagship store brand.

We will create new brands and high-end brands. As we said earlier, we are also trying to create new brands together with the traditional good products and factories.

Second, in the future, we will also open up new fields. As we mentioned just now, we need to develop some bags, and we hope to have more cooperation with traditional enterprises.

Because the friends here are, because I have shoes to cooperate with you, we hope to maintain more communication with you in the brand, and make more outstanding achievements in the Internet field.