Analysis Of 361 Degrees Of Victory

In August 11th,

The first half of 2015 was released in Hongkong.

Details of how to go with Xiaobian to see.

After a series of systematic adjustments, 361 degree has shown a steady growth in performance.

Turnover increased by 5.7% to 2 billion 208 million yuan, gross profit increased 9.7% to RMB 911 million, operating profit increased 34.4% to RMB 486 million yuan, and equity holders should account for 270 million yuan, an increase of 22.3%.

In terms of business, the total number of 361 degree sports retail outlets increased from 7319 to 7404.

The total number of retail outlets for children's wear at 361 degrees is increased from 2142 to 2328, of which 1116 are located in 361 degree sports retail stores.

In the first half of 2015, 361 degrees were held two times.

The growth rate was 18% and 15% respectively (compared with the same order last year).

Channel upgrade optimization and focus on user experience.

In the slow recovery of the industry, the measures taken in the past 361 years have achieved initial results, and the layout of the channel has been further optimized to enhance the coverage of consumers.

And through optimizing the pricing mechanism, reducing the stock level, strengthening the store image and improving the training level of retailers, the store efficiency has been improved effectively. The sales growth of the same store has been rising for the 7 consecutive quarter since the last quarter of 2013.

On the other hand, Tongli integrates brand, design, planning, retail and other links, and is committed to creating the extreme terminal experience scene, enhancing consumer purchase and sense of experience, and combining high-quality products to communicate with consumers in depth.

Core product research and development to enhance product uniqueness

The interior design team reduced the product mix from the peak of the annual order to 1000 new models to 700. It concentrated more time on the core product line, including running shoes, comprehensive training shoes and outdoor shoes.

361 degree own technology SAC-air, NFO, Archlock technology, applied to all kinds of footwear products to meet specific functions such as shock mitigation.

Products in the high-performance fabric as the preferred material, but also comprehensively enhance the design level.

Up to now, 117 patents have been obtained at 361 degrees, and 120 professional team members of footwear R & D personnel and 145 apparel and other R & D personnel.

Expanding brand resource camp to shape professional sports image

361 degrees strongly supported China's national swimming team in the recent 2015 Kazan swimming world championships. The Chinese delegation finally awarded 35 gold medals with 15 gold, 10 silver and 10 bronze medals.

Among them, the most notable 361 degree signing athlete Ning Zetao won the 47 meter 84 freestyle final in the men's 100 meter freestyle final, creating the history of swimming in China and even Asia, becoming the first Asian to win the world championship.

At the same time, Sun Yang also performed well in the world championships. He not only won the silver medal in the gold medal and the 200 meter freestyle in the 400 meter freestyle, but also the outstanding performance of the 800 meter freestyle program, which made him the three champion of the world championships.

In June 16th, in the first round of the second round of the 40 Asian Games in the 2018 World Cup qualifier, the Chinese team won 6-0 in the second round of the Bhutan team, and the 361 degree signing athlete Yang Xu scored 3 goals.

By Ning Zetao, Sun Yang, ye Shiwen, Yang Xu, Marbury, Dexter Li, and many other world-class athletes, the brand resources camp has made the product strength and brand strength of 361 degrees further highlighting.

Build an intelligent sports ecosystem and take the lead in the Internet + sports outlet.

In the era of Internet + era, the industry is undergoing a profound pformation.

Since last year's 361 degree announcement of cross-border cooperation with Internet Co, there have been many actions and achievements.

Based on last September, 361 degrees and Baidu cross-border cooperation, the joint establishment of "big data innovation laboratory", in March this year, the two sides have jointly launched the first achievement for the world's first wireless charging technology detachable smart children's shoes - 361 degree smart children's shoes, both real-time and accurate positioning, mobile data monitoring and other 6 major functions, advocating that under the premise of security, not over protection, let the children go out of their homes to enjoy a happy childhood.

361 degree smart children's shoes, once listed, triggered the industry response, which was recognized by users, and handed over the answer for 361 degree Internet + exploration.

At present, the second generation of smart children's shoes will soon be launched.

In May, it reached a cooperation intention with SmartMozo Co. Ltd 361 degrees, and aimed at "China's only international sporting goods online trading platform", hoping to provide users with more convenient, centralized and subdivided product choices in terms of mobile providers and vertical electric providers.

In June, the 361 degree reached a strategic cooperation with music sports, announcing the joint efforts to build an intelligent sports ecosystem, and completely opened the curtain of the two sides in the field of intelligent sports equipment.

At present, the two sides have started the docking of the technical team. The first new product will focus on improving the user's running experience, and has entered the stage of design and development.

Smart products, as one of the entries to link consumers, will lay the foundation for the realization of O2O.

361 degrees will integrate the overall development with the Internet + sports ecology, and lead the industry.

361 degree children's clothing continues to perform well.

In 2009, the 361 degree children's wear brand was set up, and the children's clothing for children's market was launched to meet the dress requirements of Chinese urban children's different life scenes, occupying the position of the leading brand in the industry.

In the first half of 2015, the 361 degree children's clothing business performed steadily, with an increase of 8.3% to RMB 233 million 500 thousand yuan, or 10.6% of the 361 degree group's turnover.

2022 the Winter Olympic Games will give Beijing ONE WAY a great shine.

ONE WAY is the top professional outdoor sports brand in northern Europe. Its products cover three major fields: outdoor adventure, skiing and riding. It is the leader in the field of outdoor sports product design and R & D.

Since October 2013, 361 degrees have joined hands with ONE WAY to jointly develop the Greater China market.

At present, sales have been launched in 12 cities such as Beijing, Shanghai, Shenzhen and Xiamen.

At the same time, ONE WAY is also China's two winter skiing team, France Nordic winter two ski teams, Sami Joe Jo javeri and many other national teams, professional athletes and event sponsors.

In 2022, the Winter Olympic Games will be held in Beijing, and more people will participate in winter sports. This will bring huge business opportunities to China's winter sports related fields. ONE WAY will also usher in new development opportunities and bring more sports experience for more winter sports enthusiasts.

Overseas strategy has been steadily advancing and products have been internationally recognized.

Based on the integration and expansion of global resources, the global strategy of 361 degrees was launched in 2014.

At present, it has established wholly owned subsidiaries in the United States, Brazil and Taiwan, and has set up several sales outlets in the Middle East, South America, Southeast Asia and other countries and regions.

The headquarter of American company is located in California, with more than 70 sales outlets.

In Europe, 361 degrees and the world's largest online clothing, clothing and consumer goods retail channel Otto group's undertakings Zitra cooperation.

The overseas business team, led by experienced industry leaders, has launched some products, a series of functional running shoes "361-Sensation" to win the most prestigious "recommended runner" (Best Buy) in the US authoritative monthly runtime world.

In addition, 361 degrees became the official partner of the 2016 Rio De Janeiro Olympic Games. This is the only brand that China has ever won so far, laying a solid foundation for the healthy development of the 361 degree overseas market.

Combined with professional foundation and trend, enterprises will have important upgrading.

The 361 degree president, Ding Wu, said: "China's economy and society are undergoing a fundamental adjustment, and the sporting goods industry is also in the stage of pformation and adjustment.

We will continue to consolidate the four major brands and six major business entities, fully return to products and user retail thinking, and fully satisfy users' professional needs and sense of experience.

Efficient docking Internet +, build enterprise data platform, help faster achieve from retail to user retail upgrade and reach.

In addition to the steady development of children's clothing, the Winter Olympic Games will be held in China in 2022. The ONE WAY brand will become the next growth power of the group.

I am confident that the group's ecological upgrading and performance will continue to grow in the future.