Children'S Clothing Market: The Last Piece Of Cake Competition For The Entire Garment Industry

Analysis of the industry, with 80, 90 after entering the peak period of marriage and childbirth,

The market will be the last piece of cake that the whole garment industry will compete for after women's wear and men's wear.

In the underwear market of children's clothing, vice president of urban beauty and CFO Yu Zhen ball said that through professional research, it is still basically blank in China.

In order to seize market opportunities and expand new business growth points, urban beauty launched children's underwear brand "Mi Ya Jia", mainly targeting children aged 3 to 10, and offering local sales in existing stores.

Yu Zhenqiu said, our goal for MI Ya Jia is that we hope that in the next two or three years, the sales volume will reach 5% of the urban beauty.

Statistics show that urban beauty signed a cooperation agreement with Disney earlier.

Zheng Yaonan, chairman of the city beauty, said that the contract agreement lasted for several years, which could match the opening of Shanghai Disney in the next one to two years.

In addition, Yu Zhenqiu said that urban beauty men underwear "city front still", sales accounted for about 13% of its total sales last year, this year's growth is expected to rise to around 25%-30%.

So far, the city beauty has 10 brands, mainly the five cities under the city beauty.

The three brands of Ordifen, the FREEDAY brand that takes the Korean route, and the children's underwear.

Among many brands, the urban beauty series accounts for over 90% of the total sales revenue.

Yu Zhenqiu said that most of the shops in the future will be urban beauties, and will focus mainly on low permeability areas. It is expected that this year will open to 1200 to 1300 stores, and 1200 to 1500 stores can be opened every year in the next two or three years.

In the capital market, the urban beauty has a price earnings ratio of over 20 times, which is higher than that of BELLE international, a leading retailer in Hong Kong stock market.

Yu Zhenqiu said that institutional investors are more likely to see the future development of good-looking urban beauties.

Children's clothing and other independent listing will be the preferred domestic A share listing.

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