Stepping Into The Business Of E-Commerce, Lowering The Threshold Of Foreign Trade, Young Entrepreneurs Are Eager To Test Their Enthusiasm For Water.

Wenzhou Haina import and Export Co., Ltd. has been engaged in foreign trade import and export for more than 20 years. As early as 2000, it began to "touch the net". It introduced its products to global sellers through Alibaba international station, global resource network and China manufacturing network. When the tide of cross-border electricity business was rising, it quickly entered Ali's fast selling, eBay, Amazon and other electronic business platforms. Now it is stepping up its overseas positions.

In Wenzhou, many traditional foreign trade enterprises and manufacturers are just like Haina, seeking pformation for the "draught". Many overseas Wenzhou businessmen also take the opportunity to layout the import electricity supplier. Cross-border electricity providers have also become a popular choice for young entrepreneurs.

Influenced by the international environment, the situation of foreign trade in our city has been grim in recent years, but "

"Let many foreign trade enterprises and manufacturers see the hope, and actively test the new growth path of water.

Over the past few years, Cheng Shisheng, chairman of Wenzhou Haina import and Export Co., Ltd. is going to visit the Wenzhou chamber of Commerce in the United States and visit the famous electronic business platforms such as Amazon, Google, Facebook and so on. This will be the second site for him to go out of the country to layout cross-border electricity suppliers.

As early as in 2008, Cheng Shi Sheng felt that B2B had no autonomy in foreign trade. If it was done well, it could only be the hands and feet of foreign manufacturers. It had to build a channel to directly face the overseas retail market.

So he first came to the UK to carry out resource docking, set up a 4000 square meter warehouse in Bermingham, set up an independent e-commerce website www.acess.co.uk, and recruited the local team to "dialogue" with consumers in the UK and its neighboring countries with a brand new "e-commerce identity".

Since then, Haina's business in the UK has gradually moved onto the Internet.

"In fact, Wenzhou's foreign trade buried the Internet gene very early, from the earliest global resource network, China manufacturing network, Alibaba international station, and so on to Amazon, eBay, speed sell and so on. It was mainly based on display and mail exchange, and later began to have frequent online pactions.

Cheng Shisheng said that the electricity supplier has always been an indispensable means of communication for foreign trade people. It used to be called "foreign trade electricity supplier". In recent two years, it has been changed to a fashionable word.

"

At present, Haina has a comprehensive layout of fast selling, eBay, Amazon and other electronic business platform. In 2014, it exported about $500 thousand through Amazon, an increase of 66.7% over the same period last year.

Wenzhou Jin Yao International Trade Co., Ltd., Wenzhou Catherine International Trade Co., Ltd., etc., are developing cross-border electricity business in the United States, Germany, the United Kingdom and Russia with the help of fast selling, Amazon and other platforms, and have explored the new business mode of overseas warehouse delivery.

In addition, Wenzhou listed companies are also looking to cross-border electricity providers.

Among them, AOKANG's international takeover of "Lanting Pavilion gathering potential" has become the largest shareholder of the global cross-border electricity supplier listed company.

In Wenzhou University, Zhejiang industry and Trade College, Wenzhou Vocational and Technical College and other universities, the enthusiasm of students to choose cross-border e-commerce business is very high.

Li Yi soon graduated from the University of Wen Da Electrical Engineering.

In September 2013, he was also a senior student. He and his brother Yu Ke jointly opened the first online store on sale, specializing in the sale of men's shoes, and once squeezed into the top three categories of men's shoes, with an average daily sales volume of two hundred or three hundred, and a sports shoes sold to Argentina for the highest daily sales volume of 1000.

As more and more men's shoes sellers, Li Yi gradually expand the category, began to make women's clothing, auto parts and other advantages of Wenzhou products.

"The threshold of traditional trade B2B is relatively high, and cross border directly facing foreign consumers can do small bills and loose checks. As long as we can find high-quality suppliers and affordable logistics, business can start."

Li Yi said, it is cross border electricity providers to reduce the threshold of foreign trade, and give them opportunities to find business opportunities.

In view of the popularity of foreign sports, Liu Yu, a sophomore at Wenzhou Vocational and Technical College, aimed at cross-border electricity providers a year ago. He founded his own fishing gear brand Thump of Mr (plop), and sold eyeglasses and riding supplies according to the preferences of different market consumers.

"At ordinary times, we can receive more than 100 orders per day, and we can make more than 1000 orders during the platform activity."

Liu Yu said that at present, their highest daily sales have exceeded 2000 dollars, and the monthly sales volume also stabilized at about 15000 US dollars.

At present, they have set up Wenzhou Chuang Ying International Trade Co., Ltd. to prepare for branding and scale development.

In addition, in Zhejiang industry and Trade Institute, there are more than 200 people doing cross-border electricity business entrepreneurship, and 6 of the studios in the city, many of them earn thousands of dollars a month, reaching tens of thousands of dollars.

According to the analysis of the insiders, Wenzhou's current imports of electricity providers mostly enter through traditional trade channels, and then sell through e-commerce or micro business platform, but they have strong desire to develop cross-border electricity suppliers. Once Wenzhou has similar policies like Ningbo and Hangzhou, it will be able to form a spark of fire.

"The domestic imported wine market is

People in Wenzhou always have the ability to lead consumer fashions. In the cross-border electricity business, we must also run in the forefront of the trend.

Fang Dehui hopes that through the tilt of government policies and enterprises' initiative exploration, Wenzhou will truly become a fashion capital, so that people will think of Wenzhou when they think of imported goods.