How To Deal With The Opportunities And Challenges Of Traditional Industries In The Internet + Industry Outlet?

In the near future,

After the sensational speech of Godfather Cheng Xiaoming,

Bo chamber of Commerce once again launched a blockbuster, the BBO Academy of Sciences invited China Internet + domain renowned experts, China's first Internet + think-tank series editor in chief, China

Cao Lei, director of the research center, focuses on traditional industries:

Lectures on opportunities and challenges in industrial draught.

The lecture venue is the Suzhou Research Institute of University of Science and Technology of China. Hundreds of students who attended the hearing were approved by the staff of the Suzhou chamber of Commerce. Only the directors, presidents, general managers and executives of enterprises in charge of marketing and operation from Suzhou were included.

Entrepreneurs have said that the opening of the class in the Internet field clouds, the industrial Internet + era has arrived, subverting the traditional development mode, will be permeated with new Internet thinking to every aspect of enterprise development.

Keep up with the Internet + trend, seize the opportunity of development and win a new era of interconnection.

Opportunities and challenges in traditional industries

Cao Lei pointed out that at present, the traditional manufacturing, retail, service, finance, logistics, import and export, clothing, steel and other popular industries are facing the opportunities and challenges of the Internet.

Against this background, Premier Li Keqiang mentioned in his government work report that he formulated the "Internet +" action plan to promote the integration of mobile Internet, cloud computing, big data and Internet of things with modern manufacturing industry, and promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet companies to expand the international market.

Since then, the "Internet +" wind has swept through all walks of life.

In the future Internet era, all businesses will be Internet oriented, and all marketing will also be mobile.

Whether it's Internet +, DT era or industry 4, these words have frequently appeared in our government work reports and economic newspapers and periodicals. Internet logistics, Internet finance, Internet real estate, Internet home and so on have begun to emerge.

Especially after Ma Mingzhe, Ma Yun and Ma Huateng's "three horse" cooperation, it has brought the Internet + marketing mode into a new field.

Cao Lei stressed that the current "Internet +" of traditional enterprises can be summarized in three ways: first, the self built platform; the two is takeover, such as the 100 round pants industry's acquisition of global Tesco and Qianhai patson, AOKANG international participation in Lanting Pavilion, and so on; three, "ship to sea", through the cooperation with third party e-commerce platform to achieve "Internet +".

Cao Lei cited Alibaba, Jingdong, Suning and Gome as case studies, with special emphasis on:

Why do 3000 mobile phone manufacturers stand out?

1, product positioning: positioning "Apple's vacant" to break the "28 law", play the "long tail effect"; "for the fans and" to develop "fans economy".

2, marketing mode: marketing strategy is adopted: "hunger marketing" + social media + e-commerce direct sales routes.

3, profit mode: intelligent hardware + software + value-added services + derivatives + Internet platform = intelligent hardware ecosystem;

4, supply chain mode: C2B pre-sale mode + flat business channel + fast supply chain response + zero inventory strategy;

Finally, Cao Lei pointed out the main direction of the future of "Internet +":

1, connection and aggregation become the main theme of the "Internet +" era.

2, industrial Internet and finance become a major trend.

3, the era of personalized and customized demand is coming.

4, O2O will become the main mode of serving the Internet.

5, the era of "smart industry";

6, openness, cooperation, win win, participation and interaction become the main values.

7, user centered, product centric and content centric.

Ten years focus on promoting the "Internet +" industry.

It is understood that Cao Lei, director of the China e-Business Research Center, is currently an expert in the field of "Internet +" research in China. He is also a visiting professor at Zhejiang University, a professor in chief of the Faculty of Tsinghua University, and an editor in charge of the China Economic Yearbook (e-commerce section) of the State Council Development Research Center, an expert of China's e-commerce expert library, and more than ten books on e-commerce and Internet Finance published and edited. He has been invited to the theme reports of provinces, cities, forums and universities in EMBA.

It is understood that Cao Lei ten years as a day to focus on research and promote the "Internet +" industrial applications.

As the most popular "Internet +" frontier researchers and promoters in the country, the lead chief editor of the first systematic introduction of "Internet +" series works in China is the initiator of "Internet +" think tank in China. For more than ten years, it has focused on "Internet + industry", electronic commerce, O2O, large data, Internet finance, e-commerce logistics and other "Internet +" application fields.