A Village Has Produced 200 Garment Enterprises Typical "Clothing Village".

Yao Weihong, director of the foreign economic import Office of Yuanzhou Town, introduced that in the early 90s of last century, after the completion of the bridge connecting Dongjiang, traffic construction was further improved, and more Hong Kong investment was added to the investment.

These areas are mainly distributed on both sides of the main road, mainly developed by garment factories, but are relatively fragmented.

By now, "

"The development situation.

The "belt" is a textile and garment industry supporting belt which is based on Yuanzhou Avenue, including the specialized market of Zhongda Textile City, and the supporting layout of the proposed clothing pedestrian street, public technology service platform, information center, creative home, logistics center, talent center and so on.

The "three gardens" refers to the textile and Garment Upgrading and upgrading area based on the industrial park of the new century and the fenggong Pingxiang Industrial Park and the Yuzhou private industrial park.

"Two wings" refers to the two bases, namely, the demonstration base of the upstream textile printing and dyeing industry with the focus of the Hua Yang environmental protection industry demonstration base as the core, and the downstream advanced manufacturing demonstration base with Fuyuan Industrial Park as the core.

According to the latest data, there are more than 1000 garment production and supporting enterprises in Yuen Chau, and about 1000 garment factories. About 1/3 of the population in this town are engaged in this industry.

In Yuen Nan village, Yuen Chau, there are 956 residents in the village, and about 200 garment enterprises are set up, which is a typical "clothing village".

The clothing industry has long been a pillar industry in Yuzhou, and investment in this industry has become the first choice for entrepreneurship.

"Small factories, small factories, large funds to run factories."

Take 2014 as an example, the town has more than 60 thousand employees in the garment industry, with an annual sales volume of about 5 billion yuan.

Such a large number of garment enterprises in the country is also rare.

According to the plan, Yuen Chau

Seize the opportunity of the new round of industrial pfer, and constantly improve the construction of industrial parks such as Feng Ping, Hua Yang, Fu Yuan and private clothing.

And guide enterprises and related projects to enter the park according to their functions, and cultivate characteristic clusters.

Specifically, Feng Ping Industrial Park mainly undertake textile and garment enterprises in other parts of the Pearl River Delta region. The Huyang Industrial Park focuses on developing textile upstream processes such as bleaching and dyeing, washing water and so on. The rich and private garment industrial parks focus on developing special industries and high-tech industries with casual wear as the main products.

At the same time, some supporting projects such as Yuzhou Zhongda Textile City and garment inspection center have been built to reduce production costs and improve product quality.

In 2007, Yuen Chau set up a textile and garment industry association to strengthen exchanges and cooperation within and outside the industry to achieve information sharing and seize market opportunities.

Through these ways of holding up and heating, the clothing enterprises of Yuzhou have changed the situation of making a mess of themselves and improving their overall competitiveness.

But looking at the clothing market of the whole country and even the world, these measures are far from enough.

For this reason, Yuanzhou vigorously implements the brand strategy and implements the strategy of synchronous promotion of regional brand and product brand.

On the one hand, by registering the collective trademark of "China's famous clothing town - Yuanzhou", we can enhance the status of Yuzhou clothing in the legal sense so as to enhance collective action and reduce vicious competition.

And has organized many member enterprises to participate in exhibitions of well-known fabrics, paving materials and garments at home and abroad, such as Canton Fair, Guangdong Huizhou products fair, Guangdong fashion week, Humen International Fashion Fair, China International Small and medium enterprises exposition, and China's famous town fair.

Another measure is to set up.

To provide brand planning, marketing and other technical platform for enterprises, and enhance the R & D and innovation capability of new products.

Through brand innovation, we should expand the market and pform the mode of economic growth from extensive to intensive.

Up to now, the regional brand and product brand of Yuzhou, such as Nagi of huadai Garments Co., Ltd., Nino of Dun tower of bang Hua Clothing Co., Ltd., Jin Bao Bao of Jin Yong Garment Co., Ltd., HOLYMOLY of the spring Clothing Co., Ltd., and the clothing of Mai Chen, have achieved good results.