Lin Yuqi: The First Person To Eat Crabs.

Lin Yuqi, chairman of gir te Co. Ltd., was the first group to engage in China.

The designer of the design.

A designer of children's shoes rooted in China.

Along the way, in addition to leading the evolution of children's shoes industry design process, he also realized the gorgeous turn from designer to brand operator.

All this is no accident.

He has always believed that design is not just about the dazzling visual sense, but also the detailed study of breaking and breaking the market. The product line has changed from single to diversified portfolio, and has thoroughly understood brand management and consumer demand.

And the brand is not only on the design level, but the difference in the "management" level can reveal the brand personality.

Be detail oriented and pursue perfection.

Design makes children's shoes no longer intelligent.

The first man to eat crab needs not only courage and courage but also foresight.

In the early stage of the development of children's shoes industry, local children's shoes enterprises still stay at the time of "copy copy and follow suit".

Then step out the key step of children's shoes design.

Lin Yuqi told reporters that because of his love for design and the desire to build a good pair of shoes for his children, he made his way to design and made him the first person to eat crabs in the children's shoes design industry.

"Ten years ago, designers in the entire Quanzhou area were almost immersed in the world of adult shoes design, and the design of children's shoes was only incidental."

At this time, Lin Yuqi, who was the father of his father, set his eyes on the feet of the children.

He thought, caring for children and caring for the next generation. In the near future, social concerns should return to children.

Therefore, Lin Yuqi began to sprout up his innovative ideas, set out his own version and set up a booth for sale at China (Jinjiang) International Footwear Fair.

It was almost unprecedented at that time.

Slowly, many local children's shoes enterprises began to approve of his design, which has become a key step for him to step out the design of children's shoes.

It can be said that Lin Yuqi is a very planned person.

When he felt that his design concept and cognition of the industry began to mature, he started training courses and set up his first design team.

In a few years, he led the "Lin family class" for many well-known domestic children's shoes brand design and development format, attracting children in Fujian, Zhejiang, Guangzhou and other places have attracted children's shoes, Lin Yuqi's studio has become the largest domestic children's shoes development room.

Lin Yuqi is very persistent about the perfect pursuit of product design.

For this reason, he had several shoes.

The order meeting was postponed as expected.

On one occasion, the company held a large agency order meeting. Everything was arranged properly, but unexpectedly, a few days before the order meeting, Lin Yuqi suddenly announced that the order would be postponed.

At first, everyone was very surprised and puzzled, but when we saw that Lin Yuqi repeatedly played with every shoe in the R & D room and thought of every design concept, he knew that for Lin Yuqi, every design was a confession of a pair of shoes, which could be accommodated to others, and Lin Yuqi could not cope with it.

His attitude towards design is "no mercy".

Lin Yuqi pursues perfection for every design, not only in design.

"In fact, after the completion of every quarter's design and the launch of products, we will not only summarize the problems that come back to the front line of the market, but also gather information from various cities and listen to the feelings of agents, parents and children on shoes. Then we will collect and analyze these large numbers of market data, and scrutiny from the perspective of the market, and think from the children's perception and enrich their thinking."

Lin Yuqi said, "design comes from life and the market itself. After market inspection, the original part of the design is precipitated into a brand classic, while the other part is adjusted in the next quarter's design to cope with market changes."

Lin Yuqi believes that every good design works in addition to its excellent design ability in terms of color and style, it requires designers to have keen and precise market sense, and has good control over market structure, product mix, brand management and consumer trends, with the love of design, and constantly accumulating and understanding from life and work.

"In the design of children's shoes, we really break up consumer demand, market shape and other factors, analyze and explore, design and develop, and finally make a most suitable product."

Lin Yuqi said that in many creative designs, many designers will look for inspiration and learn from and imitate them in the design of some advanced countries. But the so-called children's shoes design centers in many countries are just a workroom. Their designs are not systematic, and they are not integrated with R & D and production. At the same time, they haven't made timely response and research to the sales of the market. How can they be a successful market product?

Just like "smart wearable device" is a new product after a sparkle collision between mobile Internet and traditional manufacturing industry. It is permeating life and using Internet users' thinking to serve consumers.

Many children's shoes combined with intelligent wearable devices began to cross the border attempt. It has become an important leap and representation of "children's shoes making", but it is also in the stage of trial and experience, for example, it will have hardware replacement and maintenance problems.

Lin Yuqi hopes that design will eventually return to the essence.

Lin Yuqi also hoped that he would have the opportunity to make a cross-border integration and graft with the Internet platform, and make the traditional industries better. But he believed that the combination of technology, Internet and design would be a good design based on "serving the market and serving users". It should have a unique brand personality, and should be integrated into life, so that people could feel its comfort and existence. This is the highest combination of technology and design.

In Lin Yuqi's view, in order to promote the production of Chinese children's shoes, the training of professional talents is particularly important.

The first "gill Cup" cross-strait college student design workshop in 2015, jointly organized by the Quanzhou Industrial Design Association and the gill limited company, is probably an attempt.

According to the briefing, the design team involved in the event is composed of 16 students from the Tainan applied science and Technology University, Asia University, Tianjin Academy of Fine Arts and Huaqiao University.

In a short span of 8 days, the 8 groups of students handed over 32 pieces of work, creative and bold. From inspiration concept to product performance, they can integrate well with the market, and even break through the existing products in the market, breaking through the inherent conceptual model of children's shoes design.

Lin Yuqi believes that this creativity and imagination are valuable assets.

This is not just a competition, but also a collision of ideas, which opens the beginning of the production, learning and research mode of the National Children's industry, and inject fresh design atmosphere into the enterprise.

He expects that in the future, more and more innovative talents will enter into the enterprises and promote the development of children's shoes design industry.

The gorgeous turn of design to brand

Character impression

A pragmatic designer rooted in the mainland

When it comes to designers, people often stay in the world: flying around the world, attending celebrities and Design Summit on all kinds of tall buildings, exposing them to various fashion T shows.

In the impression.

They are the spiritual leaders of the fashion industry. They are at the forefront of the trend. They are full of pride. Wherever they go, there are crowds and fans everywhere. The amazing works from their hands are labeled with the highest mark.

And Lin Yuqi did not have a gorgeous coronation, no attention to the halo, is a native of Chinese children's shoes designer.

"Color and style are not the only belief that I have designed. Good design is only pragmatic, to create a good pair of shoes for children." in Lin Yuqi's view, an excellent design is not only stuck in the dazzling visual senses, but also a detailed study of breaking the market, in line with the industry tradition, and can break through the tradition of innovation.

Lin Yuqi told reporters that as a local designer, we should strive for every design innovation to be practical and suitable for the Chinese market, even if it is a small detail idea.

He believes that the design that can be implemented is innovation, and all innovations should come from life.

These should be built on the basis of a designer's familiarity with the whole market structure, industrial supply chain, channel integration, brand management and consumers.

With the rapid development of children's shoes industry in China, Lin Yuqi soon ushered in a major turning point in his career as a child's shoe designer.

"I didn't set foot in the design at the beginning and decided to do the brand operation, but Chinese children's shoes as a sunrise industry, everyone wanted to share a cup of cake.

At the same time, I also hope that my design will get more recognition and give full play to the greatest value! "Lin Yuqi regrets that in his cooperation with children's shoes enterprises for many years, he has more chances to reach the market and get first-hand rich market information. He knows quite well about the whole Chinese market, including the north and South regions, seasonal changes and competition pattern, and even grasps the excellent resources of the children's shoes industry chain, including suppliers, channels, agents and so on. These are all important cores in their design career and operation brand.

In this process, Lin Yuqi gradually learned to look at the overall situation with the combination of vertical and horizontal thinking.

"When I was working for children's shoes enterprises, I mostly used vertical thinking to design, do fine and specialized, and make products recognized by the market and enterprises. At that time, the thought was more elaborate; when I slowly came into contact with the market, and I was familiar with the whole line such as channels, industries, consumers and so on, I would consider the future with horizontal thinking, then the thought was more extensive."

In 2008, Lin Yuqi formally announced the pformation from a child shoe designer to a CEO for children's shoes.

In just 7 years, the Babu bean, the president and the small president he operated in the market have made great achievements.

"We must be good at mining the differentiation of each brand and create their own unique attributes. This requires us to seek the most suitable export and mode from many aspects such as brand positioning, product development and market channels."

Lin Yuqi believes that it is not enough to rely solely on design to change homogenization, and ultimately it must be implemented at the level of "operation".

Changes in the age and competition pattern are not only the progress of enterprises, but also the management and management concepts of agents must be followed in pace with changes, and ideas and actions must be highly consistent so as not to be left out and eliminated by the market.