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    Wong Kwong Yu Is Ready For The Battle.

    2015/8/2 13:57:00 29

    Wong Kwong YuGomeBrand Strategy

    Now smart hardware vendors are numerous. So many start-up companies, where do they sell products? Do not just let Jingdong and suing rush ahead. Gome can take the initiative to make a customized channel, look at opportunities and even buy a few. Anyway, Huang boss once comes out of the stock price to pull more than ten trading points, so he will not worry about silver.

    Real estate has long been in the past, and home appliance chains are on the decline. Wong Kwong Yu's new battleground is finance.

    This is a new market crowded with competitors, but not yet a leading enterprise. Internet plus finance is mixed up.

    To win in chaos and to pull chestnuts in fire is Wong Kwong Yu's best job.

    In fact, Gome has already built a platform for financial development.

    In January 2015, the financial sector of Gome holdings group settled in the Tianjin Development Zone, covering Gome investment control limited, financial company, third party payment, financing lease and small loan company, with a total investment of nearly 1 billion 500 million yuan.

    The core is Gome gold control company, which invested in the following subsidiary companies. Gome registered capital of 500 million yuan, invested by Gome Holdings Group 100%, and is currently under the control of Wong Kwong Yu's sister Huang Xiuhong.

    In the past year, Gome has made a series of layout in the financial field. In 2014, Gome entered the gold business, and launched the Internet plus financial product "Mei Ying Bao" with the Noah fund. In November 2014, Gome announced that it had invested 1 billion 900 million yuan in its stake in Huizhou merchants bank, holding 5.41%, but the subscription failed.

    SFC

    Approval was terminated in February 2015.

    But this is not a problem for Wong Kwong Yu. There are so many unlisted banks in China. It is not difficult to find another one.

    Gome's financial manipulation is behind Wong Kwong Yu's wife and chairman of the strategic decision Committee of the Gome.

    With the accumulation of customer resources in the United States Department for many years, Wong Kwong Yu's ability to manipulate capital is a logical thing to do in finance.

    Wong Kwong Yu may not be familiar with finance, but he is not familiar with the Rhododendron from the bank. But in the strategy and direction, no one has more insight than him. The next ten years of Gome will depend on whether the financial battle can be started.

    Wong Kwong Yu's intelligence and intelligence will not fail to see Gome in recent years. While others are expanding in a big way, Gome is being beaten, and the gap between them is widening.

    Gome's revenue in 2014 was 60 billion 300 million yuan, while Jingdong's trading volume was 260 billion 200 million yuan in the same period, and Suning's operating income was 109 billion yuan. Even with the addition of unlisted stores, the gap between Gome and its rivals is getting bigger and bigger.

    Gome's profitability improved significantly in 2014, and 12.8 net profit increased by 43% compared to the same period last year, but this was achieved through strategic contraction. When others were crazy about doing business and sinking O2O, Gome almost withdrew from the battlefield.

    In 2014, Jingdong's share in the first tier home appliance retail market has reached 60%, the national market share is 1/3, and the Gome online share is only 1.7%.

    retail

    The big guy changed to Ma Yun and Liu Qiangdong.

    Zhang Jindong was still chasing after the same old people.

    Rivers and lakes are no longer the quack.

    Burning money, digging people, these are difficult to Wong Kwong Yu, afraid of strategic uncertainty.

    In fact, as early as 2012, the acquisition of Cobb, Gome had the opportunity to take the lead in the layout, but the location was unclear. The operation of the dual brands for a period of time only discovered the same bedfellows. In 2014, it turned over to consolidate the company. This delay gave the competitors precious time, almost waiting for Jingdong to become bigger.

    At that time, Gome shifted its position from the offensive to a defensive posture, serving all profits, and giving out enough good-looking earnings to explain to major shareholders.

    Now that Wong Kwong Yu has come out, if he decides to go into the electricity supplier, will he still worry about losing blood?

    In fact, Wong Kwong Yu's style is more like a wolf. Guo Mei has been in the rivers and lakes for so many years.

    Chen Xiao and I used to cherish each other in the end.

    But today, this era is no longer a single world. If there are no small partners to support, how can we become the eldest brother? Ali and Tencent are deeply aware of this.

    Financial field

    Extension, even Beijing East in the public to do intelligent hardware, compared to Gome appears to be unique.

    If Huang bosses are so well informed in the news, they must see that the outside world is working together and forming alliances. Internet Co and manufacturers have already pulled up their hands, and the channel providers will not join them to find their value and position.

    Gome has been in the industry for more than 20 years, and has so many suppliers' resources, can it only sign large orders? Manufacturers are eager to get consumers' data, who bought them, who are using them and how they are used, all of which are available on the hands of the Gome and cooperate with manufacturers.

    Turning suppliers into partners is a more interesting thing than selling products. Gome's value is not just sales.


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