Ning Zetao Became The "Hot Demand" For The Trademark Of Clothing Shoes And Hats Enterprises.

Rush registration brand is a shortcut for enterprises, and does not reflect the value of the brand itself.

Enterprises should be more quiet to do brand, find the connotation of the brand.

Recently, Ning Zetao has become the "hot ticket" for the trademark of clothing and footwear enterprises, but media reports have been applied for registration.

The names of sports stars are always

"Rush goods" when registered trademarks.

In the Kazan swimming world championships, which ended in 2015, Ning Zetao won the first Asian men's 100 meter freestyle final in 47 seconds 84, but media reports said that as early as September 2014, "

"Named clothing brand has been applied for registration.

Reporters log on to China's trademark network to learn that in the category of clothing, shoes and hat, there is indeed Ning Zetao's trademark registration.

The application date is September 29, 2014, and the commodity category includes underwear.

, judo clothing, etc.

According to the trademark process, Ning Zetao's trademark has entered the waiting acceptance notice since November 2014, and has not yet shown that the registration is successful.

It is understood that in September 23, 2014, in the seventeenth men's 50 meter freestyle final of the Asian Games, Ning Zetao won the first gold medal for the Chinese swimming team.

The trademark named after sports stars contains huge commercial value, which is why companies like to rush.

Take the Ning Zetao trademark as an example, if a registered person manages a business to sell bathing suits as the main business, it can take advantage of the situation to win the fame of enterprises and products.

In addition, the registrant can also profit from the pfer of high price after the full realization of the commercial value of the trademark.

The cost of trademark registration is very low. According to the online quotation information of China trademark, the registration fee is only 800 yuan, but the trademark that is named after the star can give the registrant a thousand times the cost of registration.

In the view of Xu Jing, director of the international brand management center of the China International Trade Association, the rush registration brand is a shortcut for the enterprises, and does not reflect the value of the brand itself.

"Enterprises should be more careful in making brands and find the connotation of brands," Xu said. If enterprises can join hands with the names themselves, they will be more respectful to the brand and more beneficial to the business operation.

In fact, the case of star names and trademarks being registered is not uncommon.

Basketball superstar Michael Jordan sues the trademark dispute case of Jordan sports, a Chinese sporting goods company, which has attracted much attention.

In addition, sports heroes such as Phelps, Lin Dan and Liu Xiang have all experienced their names being snatch.

Comparatively speaking, Lining, a famous gymnast in China, has integrated his name with business management and has become a more successful case in sports circles.