Ningbo: Internet + Traditional Shopping Malls =?

Recently, Wanda Department stores have been closed frequently throughout the country. Wang Jianlin, chairman of Wanda Group, said that the traditional format of the Internet era will eventually be eliminated. There is no way to develop the Internet purely. The Internet and industry must be combined. In the next ten years, all the so-called Internet Co and industrial companies will be combined and there will be no pure Internet Co.

In fact, the case of O2O transformation in physical business is not just a case. Ali With Suning "marriage", a new consumption mode of "Internet + shopping malls" has emerged. Yesterday, reporters learned from relevant parties that the world's first "theatrical shopping space" - Mall has decided to settle in the Yangtze River Delta in 2016 and will launch a chain show Mall in Shanghai.

Yesterday, we learned that the world's first "theatrical shopping space" - Xiu Mall plans to test the Yangtze River Delta next year and will settle in Shanghai. Xiu Mall leader admits that whether this mode can be recognized is unknown.

Director, Department of electronic commerce, Shanghai Municipal Commerce Commission Chen Xiaoming Think, " Internet + business "It is more complicated than expected. There are many ways of transformation when the traditional shopping mall is declining. Only two or three years later can we see whether it will work.

Yang Bingjie, Fengyi group, the world's first chief executive of Mall, introduces the stereotype of the general public who are not interested in shopping and the high price of shopping. It shows dozens of different theme scenes in the theater without the purchase and the whole audience. The tens of thousands of products from the world have become "props" in various different theme scenes, so that the shopping mall is full of different time and space atmosphere. This dynamic + static "situational feeling" shows that shopping in the shopping mall is like watching the playground, adding to the rich and varied entertainment experience.

According to the current master plan, the show Mall will show dozens of scenes for people to visit, such as Alice fairyland, cocktail love, Normandy landing, two dimensional world, lovelorn long live, back to the future, 2030, flower tea story, rock and roll crazily, Asian star, etc. There are no salesmen and shopping guides in the shop. Instead, they dress up as the World War II soldiers, bikini beauties, tennis players, young girls in the Republic of China, and cartoon personas. When shopping, you can download the show Mall exclusive APP with your mobile phone and scan these two-dimensional codes. You can immediately browse the commodity combination recommendation information in the scene area.