Embrace The Electricity Supplier Thigh Traditional Brand To Compete For "Internet +"

The expansion of traditional consumption scenarios to the Internet, the diversification of consumption patterns, will improve the shortage of consumption in the past single line, or will it exacerbate the instability of consumer experience? Will traditional brands embrace e-commerce and bring new marketing peaks to them?

Big name "Baotuan" electricity providers play together

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After the spring tide is overwhelming, the traditional brand knows that only by embracing the Internet and becoming a member of the "Internet +" will there be a way out.

But how can we earn money from Internet users, such as mountains and real stores? The traditional industry brand is thinking of holding the "thigh" of the electronic business platform.

Now, including Tmall, 58 city, koala sea, etc., has been working with many traditional brands to get through online and offline marketing.

A few days ago, Tmall mall announced that there were more than 160 companies with 110 global groups.

Signed a cooperation agreement, including the world's 90% fashion brands, and these traditional costumes and sports brands also include many cutting-edge brand names, reflecting the traditional brands under the line eager to use electronic business platform to achieve multi-mode marketing, consumption layout.

In order to better serve businesses, Tmall also works with the Ali retail platform to provide cross platform solutions for strategic cooperative businesses, planning sales scenarios from the perspective of commodity life cycle, opening up online consumption of multiple platforms, and conducting full channel digital marketing to make the whole production, marketing and consumption chain more mature.

As for the excellent purchase network, it also did not pass the big card under the line, and joined the Italy women's shoes brand STACCATO to create summer promotional activities, bringing a steady stream of benefits to the "chopping hands party".

Unlike Tmall's introduction of traditional brands, koala purchase and purchase network are more focused on the introduction of foreign brands.

After entering Japan, koala Hai has been well-known in Japan for early education.

Qiao tiger joined hands, and recently reached a strategic cooperation agreement with Mitsui products, a large Japanese comprehensive trading company, with a view to using the brand's popularity and rich products in Japan to open up the Japanese market in a wide range next year.

Plug in the Internet to make big cards sell far.

For the traditional brands under the line, the combination with the electronic business platform is simply to increase sales channels. The greater significance is to break the restrictions on the time and space of the stores under the original line, and can sell the goods farther by the Internet.

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According to Xiaobian, through the cooperation with local governments, Juhuasuan's "land gathering" activities are increasingly welcomed by consumers. The agricultural products from the northeast, Shandong and Zhejiang rural areas have come directly to the consumers through "gathering land".

Xiao Tang, director of the "poly land" project, said that through the analysis of big data accumulated by Ali group, Juhuasuan can quickly summarize the growth trend of agricultural products and consumption of the largest demand of users in different regions, make production guidance for agricultural production areas, and carry out early sales through Juhuasuan's "poly land" mode. Agricultural enterprises and farmers produce products on order, improving the market circulation efficiency of agricultural products; and the activity sales situation has accumulated data repeatedly, helping the agriculture to operate more accurately.

With the help of the electronic business platform, apart from being able to make products sell farther, the big brands under the line can also enhance their competitiveness through the electronic business platform.

With the help of the electronic business platform to sell the local crabs to the world, recently, the Yangcheng Lake hairy crabs Industry Association of Suzhou signed the latest strategic cooperation agreement with the No. 1 shop.

The association will jointly select Yangcheng Lake hairy crabs merchants to join the "million promises and ten million rest" activities with the 1 shop. These businesses will pay 1 million yuan deposit to shop No. 1. If there is a problem in the product, shop No. 1 will directly use the margin to compensate consumers first.

In the case of Yangcheng Lake hairy crabs brand being affected by fake products, with the help of the electronic business platform, it will undoubtedly enhance the brand competitiveness of big brands.

Offline experience is not perfect.

The big hand and the electricity supplier's "hand in hand" are of great benefit from the perspective of businessmen.

The biggest change is the difference in experience. For the consumers who are more concerned about price, the traditional big name cooperation with the electricity supplier also provides them with the convenience of "enjoying the experience under the line, and making the consumers feel comfortable online".

After you pick your own products, you can enjoy a more favorable price for online shopping.

But for many consumers who have experienced the experience of online consumption, there is a lot of criticism about the way they buy online.

"The goods that the entity store sees and the things they send are the same, but the quality seems to be very different."

When he said his own online shopping experience, the white collar Xiaoqing said that although the way of buying online offline has brought convenience, the quality of goods can not be achieved in physical stores as well as the consumption experience.

In addition to the quality of goods may exist goods, but also for the offline trial line purchase way also consumers do not agree.

"Although online consumption may get a certain discount because of online promotions, online online shopping can be more convenient no matter whether it is purchase experience or return, and for many high-end high-end consumers, consumption experience is part of consumption."

Although many consumers have not yet fully accepted the way to buy on the offline trial line, it is undeniable that the new mode of operation of the traditional brand "hand in hand" business has indeed brought many fresh experiences to consumers.

"Anytime, anywhere, you can buy and buy big brands, and experience is" Er Er Shuang ".

The chopper hands clapped their hands.