Internet + Footwear Industry How To O2O Pformation?

In recent years, small and medium-sized garment enterprises need to compete with the major brands on the one hand to compete for the passenger flow. On the other hand, they are forced to participate in the price competition of the electricity suppliers.

With "

"The concept is hot, the O2O mode is very hot, and the small and medium-sized clothing enterprises regard it as the best tool to help the straw.

It is understood that there are already many shoes and clothing brand to start: Metersbonwe has launched the experience shop with "life experience shop + fan APP"; YOUNGOR has announced the fund-raising of 3 billion yuan to build the O2O platform; in June, Jingdong announced the launch of a new fashion O2O mode, including the four famous clothing enterprises of the group, La Natsu Bell, XTEP and Lining.

O2O is the trend of the times. It is hard for the traditional channel revolution to try.

In the "Internet +" era, the first year of O2O mode, how can the small and medium-sized garment enterprises integrate their O2O mode into themselves and achieve the Internet + shoes and clothing retail?

Members, businessmen, fans, fans and fans

Online and offline integration is the most vivid description of O2O. The most indispensable thing for small and medium-sized garment enterprises is the place and service under the offline experience. By establishing online platform, expanding passenger flow and gathering fans group, the online shopping experience can be bought and sold on line, and even the owner of the store will be there for customers.

Good wishes can be achieved.

And small and medium-sized clothing enterprises to build their own platform, collect fans, and complete the seamless connection between online and offline, is not only the perseverance that needs experience and perseverance, but also needs the accumulation of time.

Self ability is not strong enough to choose "couple" to win together.

For small and medium-sized shoe and clothing enterprises that are unable to complete the pformation of O2O, seeking reliable partners will be the best choice.

However, the so-called "not afraid of wolves like opponents, afraid of pig like teammates", "team should be professional, less cost, high dividends, large drainage, quick and convenient cooperation mode, independent operation platform, can provide more and more comprehensive category support", these will be the medium and small garment enterprises in the search for O2O partners need to take into account the conditions.

Therefore, choosing a good O2O platform partner is sometimes more difficult than finding a daughter-in-law.

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Internet + shoes and clothing retail

It can enable small and medium-sized garment enterprises to break through their single structural mode, jump out of the channel constraints, and achieve the ideal sales mode of seamless sales, because most small and medium-sized garment enterprises themselves already have certain advantages in customer experience and service.

Standing in the small and medium-sized shoes and clothing enterprises urgently need to pform O2O, to seek the chance of reliable partners, similar to "buy" this dedicated shoe clothing retail O2O platform came into being.

Pre breaking tradition

Pattern, leading the "Internet + shoes and clothing retail" mode! Buy Bai, relying on physical stores, taking shopping guide as the core, and community marketing as a tool to help guide buyers to better serve consumers, realize the deep fission of brands and sales channels, and enhance the service level and sales performance of physical stores.

In the next few years, clothing O2O will have the most favorable development conditions. The major clothing giants will also show their deep layout in O2O, and small and medium-sized garment enterprises will also be indispensable players in the O2O war of footwear industry.