What Is The Way Of O2O Pformation In The US?

Who can understand the embarrassment of experience shop?

Smith Barney's experience shop began to launch a few years ago. "One city, one culture, one shop, one story", so the concept of shops that contains friendship and connotation should attract local consumers in the normal direction of the plot.

Perhaps, at the beginning of the formulation and implementation of this plan, the creative people are still complacent with their gifted minds.

The reality is that whether Chengdu, Hangzhou or the upgraded Chongqing experience shop are very few visitors, the expectations are quite different from the real ones.

Indeed, after several years of development, the free WiFi, the offline one-stop experience and so on conforms to the present

The practice has already captured the hearts of the people, but it is not clear whether the long and dry state will come to an end.

When will the impact of big international brands disappear?

As we all know, on the way to explore the O2O mode, the United States has more or less learned from the experience of international fast fashion brands such as ZAR and UNIQLO.

And why we should learn from it, in addition to the initiative of the United States, more passive.

These well-known brands have mature and practical experience in their product positioning, business models and so on, and these are all lacking by the United States.

Although there is no pressure, no power, and the negative effects of pressure exist objectively, the United States can not deny that because of the international big.

The fact that we live in the domestic market and lose some market space.

If the United States only blindly picked up its teeth behind others, it would never be able to withstand this powerful shock wave.

Of course, at the same time, we should also see that the United States is not losing its future when it starts on the O2O road. At least, in the great environment of the Internet + good development and its early experience of exploration and accumulation, we hope to survive.

And how to make the hope of spark become a prairie fire, I believe at least from three aspects.

Platform is the foundation.

The US state invested huge sums of money to build "intelligent manufacturing" industry supply chain +O2O all channel platform +

Cloud platform center, to a certain extent, is a good start.

From product supply to logistics support, from APP operation to online and offline payment, how to fully play its own advantages while fully integrating resources on line and offline is a major prerequisite for O2O's successful development.

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Channels are threads.

The perfect platform needs to be connected vertically and horizontally. Therefore, under the current situation that the first tier city market is almost saturated, it is imperative to get through the sales channel of the two or three line cities.

Although the effect of brand experience shop has not achieved the expected effect, its significance can not be denied. Therefore, it is very important to infiltrate into small and medium-sized cities in the premise of ensuring the smooth flow of large cities.

Users are souls.

Ultimately, consumers pay for products. For this reason, we should first target the crowd.

At present, young users occupy a large number of seats in the Internet. From this, we can see that to achieve the successful pformation of O2O, young people will become the center of gravity.

Therefore, it is an important way to improve the user experience by targeting the introduction of high-quality private brands and building a bridge between APP and clothing.

In addition, in the face of the existing experience shop, under the premise of ensuring the basic standard, how to really provide users with a perfect one-stop consumption from the perspective of users will be the key to seize the user.

The road to pformation is not overnight. Courage is important, but strategy is the way.

American state

The road is really beginning, and the next development is another thunderstorm, heavy rain or small success.