The Growth Rate Of Online Shopping Clothing Is Negative. Why On Earth?

Why is the food and beverage industry changing dramatically? Why?

There has been no movement? In fact, we have been thinking about this problem. The garment industry must innovate, otherwise the whole ecological chain will be hard to make money.

The clothing industry has caused such a situation today. There are probably three main reasons.

Natural attributes of products

As we all know, clothing, especially

It is a non-standard non standard product. The product is updated iteratively, and there are no rules for popular elements.

Printing styles are completely different. Every single season's products are hard to repeat. Therefore, the natural attributes of the long chain of the commodities determine that the garment industry is hard to make some short and fast projects.

The development did bring some opportunities to the garment industry, but it only solved some of the information symmetry problems, expanding the previous coverage area from one area to the Internet, and solving the purchase demand of these people who chose less time and less time.

But with the full outbreak of the electricity supplier, massive commodities are displayed in the network, the products are mixed, and the choice has become a physical and mental activity, so the online shopping clothing has reached the trend of the ceiling going down. From the relevant index, we can see that the growth rate of the same period has been negative.

The electricity supplier can only sink three or four line cities to the rural township development, to search for a wave of new users, second tier users have begun to abandon some electronic business platform including vertical clothing website, this is why the business of offline shops in recent years has begun to return to the heat.

The user attribute experience of the clothing electricity supplier industry can not be fundamentally solved. The clothing e-commerce industry looks very good, but the user experience and after sale problems will be more and more. This is the most important problem that restricts the development of the clothing business.

Therefore, it is difficult to solve the problem of industry subversion or industrial upgrading by means of an Internet.

Social division of labor

A complete supply chain of clothing products is very long. From the beginning of the grey cloth to the fabric, we need to go through many processes such as textile, printing and dyeing, and so on, not to mention ready-made garments. At least one garment should include raw materials, clothing design, production and other major links.

All aspects of the garment industry are a time-consuming, energy consuming and error prone manual labor. It is difficult to get up quickly. If there is no mistake, the shipment date can be guaranteed. Once the mistake is made, it is difficult to guarantee the shipment date. Therefore, the early stage of the foreign trade factory is very long, and it is very difficult for a well managed clothing enterprise to avoid it.

All work is done manually. The key is that 85% of all employees are low educated workers, especially in recent years. The quality of workers has obviously declined.

So the boss of the clothing production industry is very good to get things done completely, so don't expect them to have any other ideas.

Fashion design company is the most emotional part of the clothing industry. But in real life, design can not be eaten. Eventually, it is necessary to turn the design manuscript into a product, return to the production process, and have to find ways to sell the product, so they become the most difficult group of people.

When people who are closest to the product don't have any idea, it's hard for others to help them change the pattern.

Innovation demands high

Because the clothing industry is not like other food and shelter businesses, without knowing so much industry knowledge, you can go to subversion, like the catering industry can call a fast food through hunger, or make a chef through APP, travel now, choose more, UBER and dripping cars, and so on, and live there. There are more short rents, long rented countries and all kinds of rents, but there is a common place to organize and use some previously idle resources to carry out a market change and innovation to solve the demand of the existing market.

But for the clothing industry, this is too difficult.

You can find some good craftsmen, but people do not necessarily know the fashion design. You can find some good designers, but maybe they will not make the production, or you may get the design drawings and find the workers, but you can't solve the problems with the accessories.

So this is also the innovation of garment industry and other food and beverage industry.