Clothing And Love Enter The Department Store And Work Together For Development.

Since its establishment in Korea in 1980, the clothing and love group has become the first fashion circulation company in South Korea after thirty years of rapid development.

By constantly accumulating the expertise of the fashion industry and integrating it creatively into the circulation industry, clothing and love have gradually become the innovators, innovators and leaders of the market.

In August 10th,

Formally agreed with the clothing and love group, announced the joint investment of 100 million yuan to form a joint venture to jointly create the first Chinese market City Lifestyle Mall (city life Plaza), of which clothing and love holds 51% shares and is responsible for the management of the joint venture company.

The new city life Plaza will be rebuilt on the basis of Baisheng's Baisheng store in Tianshan, Shanghai. The retail area is about 45 thousand and 700 square meters, and plans to introduce some brands that first entered Shanghai, including clothing, accessories, outdoor activities, sports, catering and so on. It is expected to open at the end of the year.

Except for E-land, Teenie Weenie and other major department stores.

The clothing and love group plans to include its PAO, Mixxo, Shoopen, NC Picks and some catering brands in the joint venture department store and set up different leisure areas and brand special zones on each floor.

At present, there are more than 250 brands in all fields of the clothing and love group, of which more than 20 brands have been introduced into China.

We hope to use the joint Department store to display the overall brand of the company.

And Baisheng group will introduce more diversified forms of catering brand, in addition to the four chain restaurant brands introduced by Parkson earlier, the American fast food shop Johnny Rockets, the leisure restaurant Franco, the coffee shop The Coffee Library Bar, and the sandwich shop Quiznos, will introduce the self brand and agent brand of Parkson group.

As the largest department store in Southeast Asia, Parkson settled in China for the first time with its excellent brand resources and brilliant location. However, for many years, it did not change the traditional department store business mode, unable to adapt to the changes in the market and people's consumption habits, resulting in the failure of Parkson in the Chinese market.

Since 2012, Parkson has closed at least 8 stores, and its performance has declined for 3 consecutive years.

The quarterly report released by Parkson group in May showed that in the first quarter of this year, the net profit of the company lost 27 million 329 thousand yuan, a sharp decline of 118.35% compared with the net profit of 149 million yuan in the same period last year.

This department store has a long way to go in its pformation.

Baisheng Tianshan Road store is located in Tianshan Business District of Shanghai, which is mainly composed of partial commercial types such as catering, entertainment and department stores. But in recent years, with the adjustment of the plate function in Tianshan area, the population has been moving out continuously. As a metro business circle, it is difficult to retain passenger flow, and is also facing pformation.

The cooperation between love and Parkson will bring a good turn for both sides, and we will wait and see their development.