Eva Chen Joins Instagram As Head Of Fashion Partnership

Eva Chen, who was named the distinguished director of Kangtai Nash group and Anna Wintour, editor in chief of the American Vogue editor, was also the editor in chief of Lucky magazine in 2013. She was also one of the youngest editors of the mainstream fashion magazines in the United States.

Eva Chen had worked in Teen Vogue before and was a contributor to ELLE.

But Eva was only a year old. In August 2014, Kangtai Nash Publishing Group decided to peel off the difficult Lucky magazine and form a joint venture with e-commerce website BeachMint, and launched a new brand in January this year.

Net luckyshops.com has become an experimental field of group media's electricity supplier.

Eva Chen is pferred to the new company.

But apparently not very successful, her resignation was not unexpected.

Fortunately, in the magazine editor's status,

As a social media celebrity and street filer, she has long been indissoluble with Instagram, and her influence on Instagram is obvious to all.

Her label (#tag) always leads to a trend. Her enthusiasm for shoes, bags, fruit and fruit accessories and manicure has been attracting attention from nearly 400 thousand fans.

More than two months ago, Eva Chen (Chen Yihua, below), the star of the American fashion media, left Lucky, a popular fashion magazine in Kangtai Cond Nast. At that time, Eva Chen explained that she wanted to leave more time for her family, but now the plan is temporarily shelved.

On Friday, Eva Chen announced her new job through the social media platform Instagram, the head of Instagram fashion partnership.

Although the job description is not yet clear, it is assumed that its work will include strengthening Instagram's partnership with brands, publications and fashion bloggers.

The news has been approved by Instagram and has received 133 thousand commentaries and more than 1000 comments.

The news of her pregnancy was announced by Instagram. After that, she announced the birth of her daughter in the same way.

And more than two months ago, the resignation of Lucky was still announced by Instagram.

It can be said that Eva Chen is not only a fan of Instagram, but also important for Instagram.

The Eva Chen joined the Instagram team at first, but suddenly it seemed to be expected. For a comprehensive view, she is indeed the best candidate for the position.