Wang Jianlin Loves More Than Football.

Wang Jianlin's "peep" of sports industry is actually early, but the big landing action almost concentrates on this year. When the two acquisitions were completed, the total amount of acquisition funds totaled more than 7 billion 700 million yuan.

In the first half of this year, Wanda completed two investment in sports industry, with a total of nearly 1 billion 100 million euros.

In this regard, Wang Jianlin revealed at the 2015 semi annual meeting that the second half of this year will expand and strengthen the cultural industry, including the completion of 2 sports enterprises' Mergers and acquisitions, and the establishment of a sports holding company.

In January 21st, Wanda announced that it had invested 45 million euros to buy 20% of the Madrid Football Club (hereinafter referred to as Ma Jing) and entered the board of directors of the club. This is the first time that Chinese enterprises have invested in top European football clubs. In the morning of February 10th, Wang Jianlin announced that it would spend 1 billion 50 million euros to hold the European sports media giant Ying Fang sports media group (hereinafter referred to as the surplus side).

Merger and acquisition is just the beginning. Wanda valued the growth of China's core sports market.

At the meeting in the first half of 2015, he emphasized again that because China's sports industry is still a virgin land, the United States has 300 million people, and the sports industry income is 500 billion dollars, which is equivalent to more than 3 billion yuan.

China's real sports industry income is only about US $10 billion now.

He therefore judged that with the growth of Chinese income and the importance of health, the sports industry space is extremely huge.

Another important factor for Wang Jianlin to spend heavily on the sports industry is the expansion of demand in the domestic sports market.

Wang Jianlin said, "the Chinese government has put forward a slogan to China in 2025.

The income will reach 5 trillion yuan, which means that 500 billion yuan will be increased in the next 10 years to achieve the goal. This is a very ambitious ambition.

To this end, the country has issued a number of preferential policies, and 13 provinces and regions have issued local policies to promote the development of sports industry.

I believe China's sports industry will achieve leapfrog development.

"Two sports companies will be acquired in the second half of this year" and the establishment of sports holding companies is the most important strategic design for Wang Jianlin's expansion of Wanda sports industry.

In fact, Wang Jianlin said frankly when he invested in Atletico Madrid. "I hope to invest in Madrid will be proved to be a smart investment behavior in the future.

However, as Wang Jianlin himself has shown, the growth of sports companies is generally only one digit per year, because the sports market in Europe and the United States is very mature.

It is quite difficult for Wanda's annual surplus sports to grow by more than 10% a year.

In view of this, previous insiders have questioned this reporter that in such an investment environment, if only a simple acquisition of overseas enterprises to enjoy investment returns, under the influence of many variables such as exchange rate risk, Wanda's strategic layout of the expansion of sports industry will drag its light asset speed.

In response, Wang Jianlin said, "

The acquisition of sports industry is by no means a whim. Wanda is not a native Chinese tyrant who buys everything.

The merger and acquisition of Wanda sports industry has its own basic logic: the sports business of M & a must be able to land in China.

"Only when business falls in China, can the incomes and profits of overseas enterprises increase significantly.

In the second half of the year, we will see its ice and snow and football business in China.

Surplus sports grew by 10% every year. After landing in China, the annual growth rate will reach 20% and 30% respectively.

This is Wang Jianlin's expectation for the sports industry in the future.