Deborah Yeh, Senior Vice President Of Sephora Marketing And Brand

As a beauty retailer of LVMH group, Sephora pays special attention to China's electricity supplier market.

In May of this year, Sephora announced its partnership with Jingdong, the second largest e-commerce group in China, to launch the first cosmetics flagship store on JD.com and sell more than 1200 brands from 70 brands, including Dior, Guerlain, Givenchy, Benefit and Kenzoki brands such as JD.com.

LVMH group's beauty retailer Sephora has recently promoted Deborah Yeh to become the senior vice president of marketing and brand. She will be responsible for the supervision of the creative team, and cooperate with some Sephora Calvin CEO, Calvin chief executive, that she can work seamlessly with the marketing department.

He joined Sephora as vice president of marketing in 2012 and led the company.

Integrated marketing, media, public relations and activities, as well as the operation team.

These are further focused on building Sephora brand and creating opportunities for many beauty brands sold in Sephora.

Before joining Sephora, Deborah Yeh was the general manager of Target group and was the first Target.com special marketing planner to guide the brand to set up the first interactive marketing results.

In 2008 -2012, she served as vice president of marketing at Old Navy brand.

Now, she takes office.

It will report directly to Calvin McDonald, chief executive of Sephora.

Sephora, chief executive of Calvin McDonald, said on Wednesday that "Deborah is the best brand marketing executive in retail business. She has made great contributions to further enhance our customer experience.

She treats her work with an excellent vision. She inspires her team to provide better benefits for our brands, so that we can go further. "

Anne Veronique Bruel, President of Sephora Asia, said that the main driving force behind the cooperation was the consumer group of Sephora, which saw the growing middle class of JD.com in Jingdong mall.

It is considered that Sephora and Jingdong mall both emphasize and respect shopping experience and authenticity and innovation. Both companies focus on consumer experience and how to please customers.

Therefore, Jingdong mall is chosen as their partner.

Since Sephora entered the Chinese market in 2005, the beauty retailer has opened more than 170 stores in 60 cities.

According to Bruel, the company's annual growth rate has recorded double-digit growth.

In 2015, Sephora will expand its physical stores to 200 by the end of the year.