Global Clothing Brand Ranked NIKE Super ZARA Ranked First

WWP, a British advertising giant, publishes a global ranking of brand value every year.

2015

The results have been announced, and the brand value of UNIQLO is higher than that of Adidas and Ralph Lauren.

From the recent reports of "ZUU Online" in Japan, it was learned that the calculation and ranking of brand value in 2015 were all handed over to Millward Brown, a British investigation and consultancy company.

The amount marked, that is, the value of the brand value, is obtained through the financial reports released by various enterprises and the questioning of brand consumers.

NIKE continued its 2014 performance and won the title in 2015.

By sponsoring Sochi's Winter Olympics, super bowl and other major sporting events, NIKE's performance is excellent.

In particular, e-commerce sales in 2014 grew by 42%.

With its subsidiaries, all sales reached nearly 3 trillion yen.

Nike executives talked about the reasons for their promotion in the fashion industry, mainly because of the promotion of their "casual sports apparel" and the passion for brand tight Bottomwear.

Nike also has very interesting development ideas for the future.

along with

More and more intense, Nike, the world's famous sports brand, joined in the fierce battle without any weakness. It formally announced that it would continue to fight the female consumer strategy and strive for an increase of US $5 billion to $7 billion in the next two years.

Trevor Edwards, President of Nike brand, said in an interview that powerful advertising will no longer be able to impress skilled consumers. The headquarters of Nike company in Beaverton, Oregon, will continue to focus on real-life tying and strive to resonate with women who have a sense of fitness.

In addition, Nike has 650 thousand women fans in the social network. They watch the latest news of Nike every day, and nearly 180 thousand people downloaded the Nike women training application.

Edwards points out that the multifarious links will help promote the growth of women's clothing category, while Nike's goal is to grow to $7 billion in the next two years.

He described this growth as "the largest sport and lifestyle business in the world today."

Most of the top ten, including ZARA, UNIQLO, H&M and so on.

The Spanish clothing brand ZARA, which was born in 1975, is irresistible.

Although it is also a fast fashion brand with UNIQLO, the overall sales volume of the global group is actually several times that of UNIQLO.

The brand has many designers, controls the quantity of production to adapt to the strategy of quick replacement of commodities, and ZARA has recently begun to strengthen the field of electronic commerce.

UNIQLO's brand value has greatly improved in 2014, and jumped to fourth in 2015.

In 2014, the number of shops in mainland China and Hong Kong and Taiwan continued to grow.

UNIQLO wants to integrate innovative technology and fashion, and combine local market trends to develop more fashionable and functional products.

In addition, with the popularity of the Internet, smart consumers' demands for price and quality are rising year by year, and brands are undoubtedly facing severe competition tests.

And the key to brand development in the future is to take the emerging countries as the center to carry out globalization strategy and e-commerce affairs.