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    Depth Analysis: What Exactly Is Clothing Store Running?

    2015/7/6 9:40:00 116

    Women'S WearChildren'S WearBusiness StrategyClothing DisplayAfter-Sales ServiceMarketSalesClothing Wholesale

    1, opening a clothing store is for the sake of serving the society, and the reward of service is profit.

    If there is no profit, it means that the service to the society is not enough. Therefore, as long as the service is perfect, there will be profit.

    2, do not keep looking at customers.

    Don't get entangled.

    Let customers shop easily, otherwise customers will stay away from them.

    3, the location is more important than the size of the shop. The quality of the clothes is more important than the quality of the place.

    Even small shops, they can compete with big stores as long as they can provide good clothing that customers love.

    4, clothing arrangement is orderly, not necessarily good: but it is a chaotic shop often customers door-to-door.

    No matter how the storefront is, customers should feel that they are rich in clothing and are free to choose.

    However, to enrich the types of clothing, we must follow the local customs and habits and the class of customers.

    5, treat the trading objects as their relatives.

    Whether customers can support can determine the rise and fall of stores.

    This is the interpersonal relationship now emphasized.

    If we regard customers as our own people, we will get the favor and support from customers.

    Therefore, we should sincerely understand the customers and correctly grasp all kinds of practical situations.

    6, pre sale flattery is not as good as after-sales service.

    This is the rule of making permanent customers.

    The success or failure of a clothing store depends on the ability to make the first customer a regular customer.

    It all depends on whether you have perfect after-sale service.

    7, take the blame of the customer as the voice of the Buddha, no matter what to blame, accept it willingly.

    To listen to customers' opinions is the key that Mr. Matsushita emphasized to employees.

    This is well done.

    Couture

    Absolutely necessary conditions.

    {page_break}

    8, there is no need to worry about the shortage of funds.

    Even if there is enough money, there can be no clothing store without credit.

    It's just that credit is more important than everything, and that doesn't mean that money is not important.

    9, procurement should be stable and simplified.

    This is the foundation for a thriving clothing store.

    This is related to the circulation market.

    Rationalization

    Therefore, it is also the responsibility of manufacturers or wholesalers. However, in shops, it is possible to make planned purchases to achieve rationalization purposes, but before making a specific purchase, a sales plan must be worked out before the profit plan is formulated before facing the sales plan.

    10, businessmen do not have the so-called boom and slump.

    No matter what the situation is, we must not make money.

    In any recession, it is up to us to survive.

    Do not complain, do not rely on others, with their own strength, dedicated to seek the way of breaking through.

    11, do not force sales.

    Instead of selling clothes that customers like, they sell clothes that are good for customers.

    Consider what clothes are helpful to customers, but also consider her hobbies.

    12, we need more working capital.

    One hundred yuan of funds pferred to ten times, it turned into one thousand yuan.

    This is to speed up the turnover of total capital, to achieve less capital and larger clothing stores.

    13, when customers come to return goods, they are more friendly than before.

    No matter what happens, don't put on a face of unhappiness to customers. This is the basic attitude of businessmen.

    With this principle, good goodwill can be established.

    Of course, we must avoid the possibility of return.

    14, in the face of the customer's face to blame the salesperson, or husband and wife quarrel, is to drive away the customer's "magic formula".

    Let customers see the boss rebuke, quarrel scenes, will make him feel sick.

    But many bosses often commit this taboo.

    15, selling good clothes in a clothing store is a good thing.

    It is a good thing to advertise good clothes.

    That is, customers have potential needs, but if they do not receive the right information, they will still be unable to meet their needs.

    Advertising is the right and fast way to provide clothing information to customers; this is also the obligation of enterprises to customers.

    16, "if I do not engage in such sales, society will not be able to function satisfactorily".

    This requires a firm belief and sense of responsibility.

    To fully recognize the mission of the enterprise to the society, we can have full confidence to do our own clothing store.

    17.

    Clothing wholesale

    Be friendly.

    But if you have a legitimate request, you should say it without being polite.

    When purchasing, wholesalers and stores will put forward strict conditions, but they must take the principle of "coexistence and common prosperity" as the principle.

    For example, when wholesalers want to reduce prices, do not bargain on one side: they should negotiate with each other and come up with countermeasures to reduce prices.

    Whether it is a manufacturer or a store, without the cooperation of wholesalers, business can not thrive.

    {page_break}

    18, even if the gift is just a piece of paper, the customer will be happy.

    If there is no gift, it will be presented to the customer with a smile.

    Getting a little small gift will also be happy, which is the nuances of human feelings.

    But if it keeps being so uniform, it will lose its original charm and weaken its sales force.

    Therefore, to maintain freshness all the time, the safest way is to smile and smile.

    19, since hiring a shop assistant to work for himself, he must establish a reasonable system in terms of treatment and welfare.

    This is a matter of course employing principle, without much discussion.

    20, we should constantly innovate and beautify our garments.

    display

    This is one of the secrets of attracting customers.

    This will make shops more attractive.

    Today's stores should change the form of "shops" and become crowds' crowds' squares.

    21, wasting a piece of paper will also increase the price of clothing.

    Prudent saving and no waste is one of the iron rules that businessmen have always believed in since ancient times, but the necessary funds must be spent. In short, in such a competitive environment, we must avoid any fearless waste.

    22, clothing sold out of stock is equivalent to neglecting customers.

    It is also a shop's inadvertent negligence, which should be solemnly apologized.

    And said, "we will send it to our home as soon as possible."

    Remember to leave the address of the customer.

    This kind of follow - up remedial action is taken for granted, but there are a lot of shops that ignore it.

    Whether such efforts accumulate on weekdays will make

    Management

    There is a big gap in the results.

    23, strictly abide by the price.

    Price cuts will cause confusion and unhappiness and damage credit.

    The price of a bargain is reduced, and the customers who do not bargain are sold at a high price. This behavior is very unfair to customers.

    No matter what kind of customers, we must unify the price.

    It is an ideal and proper way of business to give back to customers after making reasonable profits from customers and then improving them by means of after-sales service and quality improvement.

    24, children are "blessed gods".

    For children who carry children, or children who are ordered to come shopping.

    Special care should be taken.

    Shooting people first.

    First, to work hard on children is a permanent and effective way of doing business.

    25, always think about today's gains and losses.

    It is necessary to form a habit of not calculating the profits and losses of today.

    That is to say, we need to settle clearly today whether we really make money or not. Today's profits must be grasped today.

    26, we should get customers' credit and praise: "as long as this is the best seller."

    The shop is like everyone's unique face.

    People will come close to each other because they trust that face and love that face.

    27, salesmen must carry one or two pieces of clothing and advertising instructions.

    A well prepared salesperson can only expect results; do not sell empty hands without looking for marginal sales.

    {page_break}

    28, to be full of work, make the store full of vitality, customers will naturally gather together.

    Customers do not like near inanimate shops.

    It is a phenomenon for high quality shops such as jewellery to let customers push heavy doors to enter.

    Generally, we should create an atmosphere that allows customers to feel comfortable and in and out.

    29. Read the news ads at least once a day.

    It is a shame for businessmen to do not know what the new products ordered by customers are.

    Now is the era of intelligence.

    Customers know more about clothes than businessmen, which is why businessmen have to be vigilant.


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