Violent Clashes Lead To The Clash Of Group Buying Markets.

The increment of future group buying is mainly reflected in the three or four line cities, but the overall share will not exceed 70%, and the acquisition of geometric grade growth with single group buying business is no longer realistic. "Group buying" has become a top priority for group buying giant pformation.

Following the announcement of the US delegation's responsibility for the public comment, the public comment yesterday sent a statement to the Beijing Commercial Daily reporter that in response to the bad incidents of the US group employees beating the public comment staff, the public comment has set up a special legal support team urgently, and has initiated legal proceedings on three incidents in June 12th.

Headquarters issued a lawyer's letter.

Beijing Business Daily reporter learned that, in addition to Zhenjiang, the same day in Xianning and Changzhou also broke out a similar violence.

In the market share theory of "market share", the struggle between the US group and the public has lasted for a long time.

According to the latest data released by Analysys think tank, the overall size of the group buying market reached 30 billion 470 million yuan in the first quarter of 2015, of which the public comment and the US group contributed nearly 82% of the market share.

The second tier market tends to be saturated, forcing more group buying websites to step down.

Data show that in the first quarter of this year, the share share of the three or four tier cities has reached 61.22%, and is still rising.

The public comment said that the group buying before public comment was dominated by the second tier cities, but this year the channel sink and market investment are increasing.

"In Changzhou, the market share of public comment has increased by 3.5 times, and the market share in Zhenjiang has increased 4 times."

Public comment CEO Zhang Tao told the Beijing Commercial Daily reporter that "group buying" has become a synonym for low price and cheap money. A successful enterprise can not buy group buying for a long time, which will greatly damage the brand image.

Therefore, the US group, Baidu Nuomi and public comment have begun to take the lead in the vertical subdivision of takeaway and local life service O2O.

In addition, the "home service" has become the key entrance of the US group, the public comment, and the three giants of Baidu Nuomi.

On the page of the US group and the public comment, App added "door-to-door" and "home" first level entrance.

Baidu Nuomi and Baidu LBS Business Division also began to fully docking, speeding up the introduction of Baidu map and Baidu mobile phones such as heavyweight mobile products traffic.

In addition, 58 arrived home and the Jingdong came home to join the local government.

The battle for life services.

Reporter comparison found that at present, the public comment service has been combined with Kung Fu bear, e bag washing and other vertical O2O enterprises to expand to 5 categories, including nail, cilia, massage, laundry, home economics, business has covered Beijing, Shanghai, Guangzhou and other 15 cities.

Public comment official said that the future will also expand beauty, substitute driving, chef, car maintenance and other categories.

The United States group came to the home to join the e family cleaning, cloud home economics, Ganji easy to wash cars and other open daily cleaning, nail, laundry, door-to-door car wash and other 5 plates of content, the city covers Beijing, Shanghai, Guangzhou and other 7 cities.

From the view of the North Business Research Institute, the US group is more independent in the vertical subdivision area, such as on-line group takeaway, cat eye movies and other businesses. The public comment is more likely to be carried out through investment acquisitions and internal cooperation, such as investment takeaway, O2O enterprises hungry, and delicious meal nets.

There are many differences in direction and strategy between the two, and there are many differences in the way of playing.

According to the insiders, the O2O life service war will be intensified in the future, and the new round of competition will be more tragic than the "1000 regiment war".

The reason is that the current round of competition is no longer a group buying enterprise itself, but also includes the BAT giants behind them and the participants in the upstream and downstream of the ecological chain such as vertical subdivision of O2O enterprises.