How Should A Dealer Brand Build Its Own Brand?

What kind of dealers have the ability to develop their own brands? Basically, they have to satisfy the following three elements: first, they have a good relationship with the upstream manufacturers; two, there are strong channel networks with strong distribution functions; three, they operate independently.

Ability.

If you do not have these basic elements at the moment, you'd better not follow the trend and put yourself in a passive position.

For dealers, there are two successful experiences in developing their own brands:

First, in the short term planning, it is mainly based on the agency brand, and the development of the brand is complementary. The basic ratio is 5:1. In the long term planning, dealers will gradually increase the proportion of the development brand, and the basic proportion will expand to 5:4.

Of course, this is aimed at those dealers who originally started by proxy brand, not including Qiaoxi, SEGA and so on.

The main distributor.

Two, the way for most dealers to develop their brands is to develop regional agents into cross regional agents before making their own brands. Practice has proved that this way is easier to succeed.

Dealers with commercial brands gradually build up one drink by virtue of their leadership in the region, integrating brand resources, social resources and market resources.

With the core role of this platform, dealers have the capital and conditions to extend outwards, and have the conditions and abilities to successfully build their own brands, so as to ensure the success of their own brands.

Finally, if a dealer wants to build a business brand, he should pay attention to the following two points: first, identify the logo that represents his own enterprise and identify the company logo uniquely and easily; secondly, he will gain popularity, reputation and loyalty in his own business field.

To achieve this later, we need to improve our ability in two aspects: first, the ability to serve.

We must deepen the system's service capability, which includes the comprehensive service for customers, partners and the internal system service capabilities; second, system management capability.

If you want to make a business brand, it is not enough to have no business scale.

Oneself must have the ability of system management, otherwise it will easily lead to internal friction, but the enterprise will stagnate.