Whether Or Not Luxury Goods Should Be Identified Is Controversial.

In fact, a vague attitude towards producing information is like an advertisement, with many elements of confusion and deception, but it can be understood.

If you have many fans' Coach and ToryBurch in the Chinese market now, if you want to completely investigate, I am afraid you will need to label the "MadeinChina".

But will you buy it by then, and you may still be reluctant to do it yesterday.

As the world's largest consumer of luxury goods, China is also an important manufacturing country for many brand products.

In the face of foreign luxury goods, people will pay more attention to the origin of the products when they buy them, and hope to buy the original design and production of foreign raw juice.

But where is the label of Madein really so important? We have an understanding of the importance and credibility of the label of origin.

In fact, many international famous brands, such as Chanel, Dior, Dolce&Gabbana and Coach, have little information about the product's origin information, and consumers can not find out whether the products purchased are from the brand founding country.

Some brands are relatively good. The high-end product lines will indicate where they come from. For example, the product information of GiorgioArmani is marked with "MadeinItaly" (made in Italy), but its secondary line or low-end product line is much more lazy, for example, the label of ArmaniJeans is only "imported" two words.

The same is true of Burberry, RalphLauren and so on.

In Europe, it is very simple to mark the origin of products within countries, and the rules and thresholds are very low.

Because the European Union has no strict requirements for it, as long as the final product in which country is processed, quality control and packaging behavior can be attached to the label produced in that country, even if the longest time-consuming birth and production process is carried out in other countries, it does not matter.

The only exception is Switzerland. If you want to label Swiss made products, it will be a lot more stringent.

Therefore, for Europeans, the credibility of this label is not high enough, so people do not pursue it.

In the international market, the origin information of products has been paid much attention.

Among them, compared with many European and French places, "MadeinItaly" (made in Italy) is most popular among consumers.

generally speaking

Brands, especially high-end products, are indeed prolific in Italy, which is their brand positioning.

But because of the lack of strict rules, many brands also want to borrow this.

Get more love from consumers.

For example, although LouisVuitton claims to be "MadeinItaly", it only has a general introduction on some of its web pages. In fact, most of its handbags are produced in France and Spain.

Prada also used to downplay its information from Italy, and even changed the label made in Italy to Prada.

Earlier, it was criticized for being found to have processed bags in China and other places. Finally, the "MadeinItaly" was changed to "MadebyItaly".

What is also controversial is what is said to be thriving recently.

"Tags.

NatalieChanin is a designer who strongly supports local production and advocates American manufacturing.

The clothing she designs has very detailed supply information on the website, using Texas's organic cotton, manual or machine tailoring in Florence's clothing factory.

However, there is only one element. The yarn it is sewing is not produced in the United States and can only be imported from Turkey.

In this regard, the US federal committee believes that the emphasis on clothing is design and production is the longest, and these steps are carried out in the United States, so it can still be called "MadeintheU.S.A".

And the rules of leather bags are more stringent and the material can not be ignored. If the raw leather is not produced in the United States, even in the United States, it can not be called "made in the United States".

Many brands now want to polish the United States, even if half of their packages may come from Brazil, and are proud to claim that they are locally made products.

For this reason, the federal committee of the United States does not like the EU to turn a blind eye, they will communicate with the company, if not corrected, they will take legal action.