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    Luxury Is The Core Of Brand.

    2015/7/5 14:46:00 74

    LuxuryAdvanced CustomizationMarket Quotation

    JeanPaulGaultier, the former design director of Hermes, has stopped making ready-made garments last year, focusing on advanced customization. The latest quarter sales increased by 20% over the same period last year, Gaultier. Another French designer, BouchraJarrar, is the most famous brand in Paris's high definition brand, but this year's sales volume has also increased by 30%.

    SophieWaintraub, general manager of Gaultier, said: "we are confident that we will continue to grow and believe that our best winter series will bring better results." As for Russia's market performance, her response is in line with Chanel. She said: "our Russian customers are very international. In May, we held an event in St Petersburg.

    Gaultier is scheduled to organize a fashion show in Kotor this summer in the Republic of Montenegro. In addition, it will host a fashion show in October in DominicanaModa, Republic of Dominica, which is regarded as the largest fashion event in the Caribbean region. Gaultier's core customers are mainly in Europe, the United States and the Middle East, but SophieWaintraub also mentioned Chinese customers in particular. They think they are "very liberal in their attitude towards high fashion technology."

    All kinds of red carpet shows, such as the Cannes Film Festival, have also provided the market for the high fashion fashion. Besides, Gao Ding fashion has also played a high profile culture through a series of high fashion shows and fashion shows, and further shaped the popularity and desirability of the French high definition brand.

    In June this year, a brand new "Dior home" (HouseofDior) opened in Seoul. It is now the largest flagship store in Asia, designed by ChristiandePortzamparc, a famous French architect, ChristiandePortzamparc. Toledano said it is very optimistic about the purchasing power of luxury goods in the Korean market, and is confident that Dior will win the Korean market.

    To celebrate the opening of shops, Dior held the "EspritDior" exhibition at the East Gate Design Square (DDP) prior to its opening. From the debut series of founder ChristianDior1947 to the current creative director RafSimons's work, she showed the most proud of the advanced custom workshop skills of Dior. As Toledano said, the best way to interpret brand spirit is to display the brand's high fashion.

    Chanel recently set up high quality boutiques in Dubai and London, aiming at Readymade VIP customers, senior quasi jeweller and high net worth people. Pavlovsky said: "the number of highly defined customers is relatively small, but they create great value."

       Versace Chief executive GianGiacomoFerraris said that so far this year, the fixed sales increased by 50% over the same period. It is estimated that the annual fixed sales will account for about 1% of the total sales. Sales revenue reached 550 million euros last year in Versace.

    Ferraris points out that the brand is strong in the Americas, with more than half of the consumers coming from North America. Europe and the Middle East have performed well, partly offset the sluggish Russian market. He said, " Gao Ding It is the core asset of Versace, and it plays a key role in terms of innovation, experiment, research and development of fabric and shape. "

    France's old fashion house Schiaparelli is about to release its first PR t- t- -couture Series in October. General manager CamillaSchiavone said, "we are right. High definition business The sustained growth is very satisfactory, including the gradual increase in customer demand for wedding dresses. The needs of customers are becoming more and more sophisticated, and what they need is something creative and meaningful.

    Most of Schiaparelli customers come from the Middle East, the Americas, Europe and Eastern Europe, and the customers in Asia (especially China) are also increasing.

    There are some important activities in high season. Valentino will skip this season's Paris fashion week and attend the Rome fashion week in July 9th. Valentino's flagship store in Rome, also opened in April this year, is the world's largest flagship store.

    In addition, Dior plans to host a dinner in Palace of Versailles to host nearly 200 senior brands, while the latest series of Dior, senior jewelry creative director VictoiredeCastellane, will also be released that night.


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