Creating A World Of Customers: Making Your Best Choice

When it comes to collaborating with designers, Gao Min, President of the HOW, who works together with the China Fashion Designers Association, believes that the premise that designers choose to cooperate with the business system is that they are willing to bear more pressure. Once the designers come into contact with the market, they must face the evaluation from the public or praise or doubt. This is one of the reasons why many designers are immersed in the high definition. In addition, the business system will also focus on what the designer is planning for his future and whether he can stick to his style.

"A small minority belongs to a small group, and no personality can be locked into the door to enjoy it. The commercial standard is definitely a prerequisite." A statement by Xin Li Jun, vice president of Jingdong group, shows Jingdong's attitude. While in Inman In the business support plan of the designer, Tmall shop will be given priority, and the product will describe more than 4.8 brands.

But for the electronic business platform, it is not realistic to realize the ideal profit level of the designer channel in the short term. In the view of Fang Jianhua, chairman of the Hui Mei Group, the platform has the advantages of flow and influence, but it is difficult to achieve continuity and convergence in brand positioning, capital, daily operation, supply chain and talent team management. Dangdang CEO Quo-Qing Li It was revealed on the line of DANG DHUB that it did not intend to make money through the platform in the first three years.

Notwithstanding, Maker There is not enough time for buffering. Admittedly, the designers who choose to use the hot business platform today are those who are willing to bear more pressure in Gao Min's eyes. They already have a fixed audience circle, hoping that more people will know them. However, for most start-ups, rashly "marriage" is probably not the best choice.

"The electricity supplier is definitely a big trend, which is a good opportunity for parity products, but for most designers, it may be a different matter." Li Kun, founder and chief designer of ALICIA LEE brand, told reporters that the high cost of designer brand and the lack of protection of intellectual property rights by electric providers have led many designers to take a wait-and-see attitude.

"The development of electricity providers has indeed given the opportunity to designers who lack economic strength or lack of human resources, but I do not think they should" channel the myth ". The key point is that designers should have the skills of caring, thinking and acting. The most important thing is to have the works that are available, so that we can have a stable customer base under any channel. Zhou Qi, the international fashion design studio, is still planning to launch the store into the core business district of Beijing.

Also, as Wu Xuewei, art director of the Golden Summit designer and Beijing Chla international fashion company, said, "in the environment of commercial Internet, brand personalization and entertainment, designers should return to their original intention, with the help of the electronic business platform, presenting the high quality products to consumers with artisans' spirit."