What Does "Internet +" Bring To Create Customers?

At the end of 3, the Jingdong announced that it will cooperate with the China Fashion Designers Association to introduce several designer brands into the market. Not only will it plan to introduce excellent brands to the designer's channel and make joint fashion releases, but also regularly rely on big data to make regular fashion consumption data to the China Fashion Designers Association. Designers can design the appropriate styles of promotion and promotion according to the consumption trend, and control the styles, materials and prices of future designs according to the preferences of consumers in different regions.

In fact, Electronic business platform It has been a long time to focus on Chinese tourists. China's largest trend business platform, "YOHO goods", has been concerned about the development of original designer tide since it was founded in 2008. Up to now, there are more than 300 companies. Original designer brand Enter. In 2014, Dangdang online DANG DHUB designer platform was considered to be a key step in its spanformation of fashion business.

Last year, Tmall and Beijing International Design Week joined hands with hundreds of world-renowned. Designer The "design cat" shop is exclusively admitted to Tmall to realize the overall solution of brand fashion. With the deepening of Tmall's fashion strategy and more contact with clothing and home designers, Tmall also hopes to improve the overall tonal of the platform with their personalized products.

Unlike the popular brand, the original designer brand has more designers' independent style and cultural mapping. They will pay more attention to the preferences of the target customers, emphasize the unique tonality, and condense certain purchasing power. These characteristics undoubtedly coincide with the definition of "small and beautiful" by Ma Yun. This is also one of the reasons why the electronic business platform is keen to create customers.

For customers, not every designer has the ability to set up shop independently at the beginning of his business. The scale is too small, the supply chain integration capability is insufficient and the high price makes them farther and farther away from the ordinary consumers. And landing at Fashion Week costs hundreds of thousands of dollars, buying and selling department stores gradually higher profits, Chengdu let grassroots entrepreneurs feel pressure. On the well-known e-commerce platform, amazing traffic will bring much more benefits than the line.