Seven Wolves Cross Border Cooperation To Upgrade Again, Tencent Launches "Thunder Fighter" Series Products.

In June 2015, The forty-second World Expo The two grand gathering of Milan fashion week was held in Milan. As the leading brand of Chinese men's wear, the seven wolves not only appeared in the Milan World Expo China business union Pavilion, but also became the first Chinese brand to be invited to take part in the fashion week of Milan fashion show, showing the fashion strength from China on the world stage.

In World Expo, coincides with the establishment of the seven wolf brand 25th anniversary, seven wolves also took the opportunity to launch the "seven wolf 25th anniversary brand culture week" activities. Since the establishment of the brand for 25 years, the seven wolves have always made clothing manufacturing as the origin, and continuously explored the cooperation in various fields. It always takes the development of Oriental culture and the world fashion stage as its responsibility, striving to make the world feel the fashion power from China, thus creating a distinctive brand style of the seven wolves. In the seven wolves 25th anniversary Brand Culture Week activities, the seven wolves have brought the latest cross-border attempt in the world, hand in hand with Tencent mutual entertainment, and cooperate with their mobile games "Thunderbolt fighter", not only in the game implanted WOLVES WOLF elements, but also launched a brand-new cross-border products. The two sides attended the event at the top of the conference. The conference site also invited the Italy game players to carry out the on-site confrontation. Thunder fighter The war began with intense excitement. Dozens of game players, dressed in wolf T, compete against each other on the same platform. There is no limit to crossover, from theme crossing to crowd crossing. The event was led by seven wolves to take China's hottest hand tour abroad and attracted many foreign game fans' attention.

Cross boundary has now become an important brand gene of seven wolves. Seven wolves It has established a strategic cooperative relationship with Huayi Brothers, China Film Directors Association, fashion group, poly auction and so on. This cooperation with China's Internet giant Tencent has made people wonder. As a leading brand of the Chinese clothing industry with a history of 25 years, the seven wolves have the same spirit of teamwork, perseverance and courage in the wolf culture. This has promoted the integration of the two industry giants. In the game of cooperation, we can see the wolf clan module created by the wolf element, while outside the game, players can wear the transboundary T-shirt with the wolf element, and feel the pleasure of the game whenever and wherever they feel. {page_break}

Speaking of this cooperation, Colin, a wolf wolf series designer, believes that the design of the game of the thunder fighter uses a large number of geometric elements and line sense elements. It has a subtle tacit understanding with the wolf wolf sign issued by the wolves. And Yan Jun, deputy general manager of the seven wolves, believes that with the help of cross-border games with Tencent, more young people will know the brand of the seven wolves. This is not only a new concept product's release, but also a communication between the seven wolves and the young consumers. At the scene of the cooperation, a couple of field guests showed a number of cross border T-shirts. The product will be located in the official store of the seven wolves and the next 100 stores of the seven wolves. It will also link Tencent's internal resources, Tencent official WeChat public numbers, Tencent game official website resources, game packages, forum and post bar for commercial promotion.

The cooperation between the seven wolves and Tencent games also represents the marketing strategy of the seven wolves in the future. With the intervention of the Internet, people's lifestyles become more diversified and personalized. The seven wolves will try to contact young consumer groups with new ways of communication, and provide personalized services and products for different communities. Not only in the field of games, but also in sports, entertainment, intelligent technology and customized life, the seven wolves will have more innovative actions.