CHIC2016 Leads To A New Era Of Industrial Change With Variable Strain

"Natural selection, survival of the fittest", the law of natural evolution of nature applies to all aspects of society, and also carries the iterative updating of modern commercial society.

When the Internet, mobile Internet, cloud computing, big data and other information technology innovation results hit, the wave of personalized consumption change has hit quite a lot. How will the ecosystem of Chinese clothing brand evolve?

2016, China

2016 (spring) began to focus on the full display of industrial ecology, pforming into an industrial artisan, and concentrating on the brand ecosystem and channel ecosystem in the three days of 16~18 March 2016, promoting the symbiotic evolution of clothing brands and commercial channels on the platform of CHIC.

Under the "new normal", changes are taking place, and the consumption stage of imitation and wave draining is basically over. Personalized and diversified consumption is becoming the mainstream.

Under the new consumption rhythm, price performance and personalization become the new consumption logic.

What consumers are facing is not just a few sets of products displayed in the mall, but a list of products that can not be seen on the Internet.

The huge increase in product supply and the burst of personalized consumption demand.

At the same time, the information communication mode created by the Internet is more effective in bringing together the communities with common interests. The "small and beautiful" brand with targeted and stylistic differentiation is fast reaching the consumer end.

And this is challenging the market base of traditional big companies, pulling customers away one by one and occupying the market in a crowd.

In this evolution of consumption logic, every change in fashion consumption behavior is stirring.

Brand ecosystem.

In the commercial terminal, the electricity supplier channel has become the theme that the traditional clothing brand has to choose. The department store and shopping center are becoming stylized and experiential, and the concept store of cross border lifestyle is popular.

At the manufacturing end, the flexible manufacturing and rapid reaction system brought by intelligent technology has quietly disrupt the traditional large-scale manufacturing mode.

In the enterprise management, the new organizational structure such as de centralization, amoeba mode, starfish model, and customer organization have stimulated the vitality of enterprise innovation.

At the same time, the Internet, mobile Internet, cloud computing, big data and other information technology innovation achievements have been introduced into traditional industries. The digital revolution, especially the advent of the mobile Internet era, is like a sharp double-edged sword. On the one hand, it brings crisis and anxiety to traditional industries, and on the other hand, it makes traditional industries full of vitality.

With the progress of science and technology, the new round of evolution has become the survival rule of "winner is king" under the new round of industrial ecological change.

The spurt of information technology revolution has brought changes to the entire business community: it is obvious that the cost reduction, efficiency improvement, the shortening of the cycle of growth or decline, the disruption of the traditional distribution system, the precise positioning of a subdivided consumer group, the complete change of the relationship between the enterprise and customers, the speed of the change, the scope and extent of the impact are beyond your imagination.

All these bring unlimited development opportunities, innovation space and entrepreneurial energy to industry and enterprises.

This is an era of continuous evolution that I can not allow you and me to leave.

The technological pformation of geometric development speed allows you and me to return to the starting line.

For Chinese clothing enterprises, the law of subversion is bound to be: Science and technology are exponentially increasing.

The essential attribute is to rapidly push forward technological pformation and implant management into culture, so as to keep pace with the evolution and pformation of the times.

Innovation is often born in a predicament, and reform is often driven by problems.

In the face of the sudden change of living environment, enterprises need to become a new type of ecological rather than mechanical type to survive.

So how can we quickly find our location in the complex and complex ecosystem and explore the path of organic evolution?

In the final analysis, the clothing industry is an industry related to beauty and culture. Clothing is the way of expression of consumers' attitude towards life and personal charm.

Today, the era of disregard of consumption personality is gone forever.

Quite a number of garment enterprises began to explore the way forward: the pformation from mass production to mass customization, making the products produced by enterprises no longer converge in large numbers, but more personalized; from the traditional product manufacturing as the core, they turn to provide products and services with rich connotations, until they provide the overall solution for customers.

From the present point of view, these garment enterprises that can continue to walk in the forefront are precisely those enterprises that actively adjust, focus on the main industry and products, introduce technology, creativity, culture and other resources, and be practical and innovative. They will become the mainstay of the future development of the industry.

As China's international clothing and Accessories Fair (CHIC), which is more than 20 years ahead of the industry, it will focus on the strategic vision of pients and embrace challenges to enrich the industrial ecological evolution landscape, and provide an overall solution for garment brand enterprises.

March 2016, China International Clothing

Expo 2016 (spring) will sum up the brand ecosystem and display it in three days. This will help clothing brands find themselves and find themselves in a rapidly changing ecosystem, and quickly match and evolve with the channel ecology.

It is reported that CHIC2016 spring exhibition will be a more optimized ecosystem. In 2016, more brand enterprises, manufacturing enterprises, garment related related industries and terminal channel resources will be integrated, especially for the choice of terminal channel resources.

For exhibitors, you can use this ecological platform to display their brand profiles and help enterprises optimize their channel resources. For on-site audiences, they can quickly get more exhibition information, and quickly view and extract the information and exhibitors information. CHIC brings a new level of communication to exhibitors and spectators, making contacts easier and more direct.

For industry related resources, we can understand the industry trend for the first time, so as to serve the enterprises better.

CHIC2016 spring exhibition will focus on the diversity and pertinence of channel Ecology: expand the information of distribution and franchise agents, optimize the resources of department stores and shopping centers, excavate the platform of e-commerce, buyers, multi brand stores, absorb the resources of financing and acquisition and cross-border cooperation, and make targeted invitation to the more than 20 kinds of channel providers in a finer way.

Brand has never been isolated and needs interdependence of industrial environment.

A single tree does not become a forest. A good ecosystem should have towering trees and graceful shrubs.

From fiber, fabric, design, production to terminal channels, upgrading of the industrial chain from upstream to downstream can bring the leap of clothing brand.

Today, CHIC already has the embryonic form of concentrating the brand ecosystem and even the industrial ecosystem.

In March 2016, the CHIC2016 spring exhibition will still be presented in the form of professional category plates, featured plates and Exhibition blocks.

Among them, Xingguang world, cowboy world, design force, original brand, CHIC trend brand exhibition and ODM intelligent exhibition will continue to be released.

In the professional category exhibition area, business travel men, the world's most beautiful women, the most beautiful women, the global fashion, the graceful tone, the childlike innocence, the decorating sector and supporting resources are ready to go.

CHIC2016 will also adopt different forms of static and dynamic activities such as T show, forum and exhibition activities to meet the diversified needs of different stages of development, and provide a high-quality multi-dimensional platform for the promotion of brand strategy, product display and viewpoint sharing.

On March 2016 16~18, China International Clothing and accessories 2016 (spring) re attacked the Shanghai National Convention and Exhibition Center.

China will continue its international textile business.

Fairs and many other industry exhibitions and exhibitions, with an exhibition area of nearly 300 thousand square meters, will form a comprehensive platform that represents the highest level of industry, with international competitiveness and influence, and serves the whole industrial chain.

With more brand enterprises, manufacturing enterprises and related industries related to clothing and terminal channel resources integration, especially for terminal channel resources optimization and selection, a chance to comb the brand ecosystem will be displayed before you, in order to change the strain, adapt to the environment, or follow the rules and keep stagnate, everything will be decided by you.